Posted: 10 July 2006 at 7:54pm | IP Logged | 8
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A number of the books that I've read on the history of the comic book market point to the advent of television, video games, etc. as substitutes that marginalized comics as a prevalent form of entertainment for kids and teens.
These books say that kids in the 1940s bought millions of comics because - short of radio shows and films - there weren't any other forms of cost-effective entertainment. It's a very different dynamic today in which comics compete with television, movies, video games, and the internet for consumers’ time and money.
That seems to be a reasonably plausible explanation since kids (of all ages) only have a finite amount of time and money to spend on entertainment.
I also think that comics had a real edge over some competing forms of entertainment back in the day because artists were only limited by their imagination and could render fantastic things like monsters, space ships, super heroes, etc. that couldn't be done cost effectively in television or movies.
Today, CGI and other special effects have elevated the ability to generate absolutely incredible images in TV, film and video games, whereas comics have remained relatively static. Comic book artists continue to develop new styles and new techniques, but the magnitude of change has not been as dramatic as in other media.
Comic publishers have not let all of these things take place without a fight. They’ve tried different art, different writing, different distribution, more violence, more scantily clad females, more sex, less violence, less scantily clad females, less sex, comics for adults, comics for kids, higher cover prices, lower cover prices……you name it, they’ve tried it.
I’m sure there are a million things that the big two publishers could have done differently to end up on a different path than they are on today. I’m not sure what they can do at this point, but I hope that they are able to keep the comics business and the characters that I love alive for many generations to come.
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