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Matt Hawes
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Posted: 10 June 2009 at 1:07pm | IP Logged | 1  

To me there is a great irony with the whole Image story.

For what seemed like the first time, Marvel was treating its creators very well and offering them lots of money and royalties during the late 1980's and early 1990's.

"Spider-Man" was created as a spin-off of "Amazing Spider-Man" just so that Todd could have his own playground to mess with the character. I recall in an old article from "Comics Scene" that the Marvel editor said that Marvel wasn't sure if Todd's new title would be in continuity because they were letting Todd do what he wanted.

Liefeld was appearing in Levis commercials directed by Spike Lee talking about being the creator of "X-Force,"and all the hot artists at the company at that time seemed to be very well-promoted and doing great.

So what happens to this bunch of artists that Marvel seemingly treated better than any other generation? They bit the hand that fed them, basically. I don't blame creators for wanting to do their own thing, but by starting the company by claiming it was about championing the rights of all creators was nonsense. It was all about THOSE specific creators that started the company. That became obvious after what happened to "Splitted Image," "The Tribe," and other titles by other creators who came on after the founders.

It became a case of "Meet The New Boss, Same As The Old Boss."

And anyone that has read interviews with Todd McFarlane over the years and really followed what he said about the formation of Image will see that he was cold, calculating, and ruthless about furthering his career using others to that end. I remember an interview with, I believe, Fantagraphics where McFarlane talked about how he knew he had to convince Jim Lee to join Image to make a real go at challenging Marvel. I believe he said something to the effect that he HAD to have the "three L's" (Liefeld, Lee, Larsen).

Sadly enough, in inteviews about that period, Liefeld seems to think McFarlane wanted him to be a part of the company out of friendship. I was surprized when I read  the Liefeld comments that he was as naive about McFarlane's business tactics.



Edited by Matt Hawes on 10 June 2009 at 1:11pm
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Peter Svensson
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Posted: 10 June 2009 at 2:03pm | IP Logged | 2  

Early Image was pretty dreadful in regards to publication, but the company has since become home to some incredible books. Age of Bronze alone justifies everything else they've ever done.

It's also weird to see how it went from being nothing but gun-toting superheroes into one of the most diverse publishers in the market. If your image of Image consists solely of their early 90s output, take another look at them. Stuff like the Amazing Joy Buzzards, Age of Bronze, the varied output by the Lunas, are all fun books.
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Arc Carlton
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Posted: 10 June 2009 at 3:30pm | IP Logged | 3  

Don't kid yourselves. Some day a great History of Comics will be written, and Image will be a footnote.
______________________

I hope so, but one cannot be sure of anything these days...
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Erik Larsen
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Posted: 10 June 2009 at 5:51pm | IP Logged | 4  

 John Byrne wrote:
No. Image showed people at the time that they could
work at Marvel, make a ton of money, find another company to bankroll
them and take all the risks until they were sure they were going to make
it on their own, and then unceremoniously dump that other company --
all the while knowing that for most of the Seven Little Shits (McFarlane's
term) there was absolutely no risk, since Marvel would have welcomed
them back with open arms.


Bankroll my ass--we were paid NOTHING up front by Malibu. They took
ZERO risks-- they took on the most popular creators in the industry--
took a flat fee and a percentage off every book they produced and paid
us AFTER they had collected money from the distributers and paid the
printing bill. Since they paid the printer after they were paid by their
distributers, at no point were they out of pocket much of anything.

After a year of us lining their pockets they were able to expand and they
created both the Ultraverse and Bravura line of comics--both designed to
compete with Image.

They eventually sold out to Marvel for big bucks. I can't say that I feel too
guilty leaving them when, at the end of the day, we helped turn those
guys into our competition and into millionaires.

And it's doubtful that we would have been given back the gigs we left. I'm
sure we could have found something to do but there was no guarantee
that those would have been decent books--most likely we'd be stuck on
a third tier book like Namor, She-Hulk or the West Coast Avengers--you
know, the types of books they give to guys who left them in the lurch.
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Matt Reed
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Posted: 10 June 2009 at 5:55pm | IP Logged | 5  

 Erik Larsen wrote:
And it's doubtful that we would have been given back the gigs we left. I'm
sure we could have found something to do but there was no guarantee
that those would have been decent books--most likely we'd be stuck on
a third tier book like Namor, She-Hulk or the West Coast Avengers--you
know, the types of books they give to guys who left them in the lurch.

You're a peach.

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Erik Larsen
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Posted: 10 June 2009 at 5:55pm | IP Logged | 6  

 Matt Reed wrote:

Andrew Goletz wrote:
Image Comics was there standing toe to toe with Marvel and DC in sales

They weren't really. Early Image did sell their initial books at a high
number, some on par with the best of what Marvel and DC were selling,
but that was for a very short time all things considered. It was during the
height of the speculator market where books from Valiant Comics were
selling big too...for a short time. Taking all the books published in a
given month during that time, say just ten books from each company,
and neither Image or Valiant were "standing toe to toe with Marvel and DC
in sales."


Nope. Andrew's right. You're wrong. For a period of three to four years on
a book to book basic--we kicked their ass. Yes, they published a lot
more titles but our line average blew away everybody on the stands.
There was one month that we were the #2 company--with only eight
titles.
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Matt Reed
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Posted: 10 June 2009 at 5:58pm | IP Logged | 7  

How could you be kicking their ass on a book to book basis with so little product in the first year, Erik? Even the first two years?  Are you counting the five to six books Image produced on a monthly basis as "kicking their ass"?  That those books actually mean you stood toe to toe with Marvel and DC?  Really?  It's easy to have a line average above Marvel and DC when you're producing less than a fifth of what either company did on a monthly basis.   I'd call that the definition of an apples-to-oranges comparison made only by someone who has a vested interest in touting his own company.
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Jason Mark Hickok
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Posted: 10 June 2009 at 6:06pm | IP Logged | 8  

And it's doubtful that we would have been given back the gigs we left. I'm
sure we could have found something to do but there was no guarantee
that those would have been decent books--most likely we'd be stuck on
a third tier book like Namor, She-Hulk or the West Coast Avengers--you
know, the types of books they give to guys who left them in the lurch.

------------------------------------------------------------ ---------------------------------------

Wow that is a bold statement especially considering that everyone of those titles were better than anything you have ever done.  Don't get me wrong I have enjoyed your work (including Savage Dragon) and had a lot of respect for you but that line was total bs.

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Erik Larsen
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Posted: 10 June 2009 at 6:09pm | IP Logged | 9  

 Matt Hawes wrote:
So what happens to this bunch of artists that Marvel
seemingly treated better than any other generation? They bit the hand
that fed them, basically. I don't blame creators for wanting to do their
own thing, but by starting the company by claiming it was about
championing the rights of all creators was nonsense.


Except that it wasn't. Seventeen years later the company still exists and
the company, to this day, has never taken any creator's rights. Those are
owned 100% by the creators of the books we publish.

And this "biting the hand that feeds you" line is bullshit. Did John "bite
the hand that fed him" when he went to DC to do Superman? Did he "bite
the hand that fed him" when he went back to Marvel? Did he "bite the
hand that fed him" when he went to Dark Horse? Did he "bite the hand
that fed him" when he went to DC again? Did he "bite the hand that fed
him" when he went back to Marvel again?

Guys bounce back and forth from one company to the next all the time.
You talk as though we betrayed Marvel--we didn't. None of us were
under contract. None of us had healthcare or a pension plan or any of the
things which they offered to others after we'd left.

Page rates shot through the roof after we left. Creators benefitted a great
deal from Image Comics--at almost every company and creator-owned
deals have improved dramatically since we opened our doors.
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Erik Larsen
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Posted: 10 June 2009 at 6:18pm | IP Logged | 10  

 Jason Mark Hickok wrote:

And it's doubtful that we would have been given back the gigs we left. I'm
sure we could have found something to do but there was no guarantee
that those would have been decent books--most likely we'd be stuck on
a third tier book like Namor, She-Hulk or the West Coast Avengers--you
know, the types of books they give to guys who left them in the lurch.

--------------------------------------------------------
---- ---------------------------------------

Wow that is a bold statement especially considering that everyone of
those titles were better than anything you have ever done. Don't get me
wrong I have enjoyed your work (including Savage Dragon) and had a lot
of respect for you but that line was total bs.


Except it's not. When John Byrne left Marvel he was doing the Fantastic
Four and the Incredible Hulk--when he came back to Marvel the top
brass be did NOT kick the people on those books off in order to give John
those books back. I would expect that to be the case with us if we had
returned to Marvel. I don't think they would have given us our books
back, as John implied. Why would they? They didn't give him the books he
was doing when he was the BMOC, why would it have been different with
us?

John likes to paint us as the bad guys and say that we took no risks but
that was absolutely not the case. We had no guarantees after leaving
Marvel and certainly no assurances that we'd land decent gigs if we
returned.

Edited by Erik Larsen on 10 June 2009 at 6:18pm
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Troy Nunis
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Posted: 10 June 2009 at 6:25pm | IP Logged | 11  

>>I believe he said something to the effect that he HAD to have the "three L's" (Liefeld, Lee, Larsen).<<

the three L's were Liefeld, Lee and LIM - McFarlane had particular praise of Ron Lim, who he said he thought would be the biggest of the three since Lim could produce more than one book a month maintaining higher visiability, doing monthly work seemingly more important than growing roses in Todd's eyes then.

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Jason Mark Hickok
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Posted: 10 June 2009 at 6:27pm | IP Logged | 12  

Erik- Just curious on what books that you, Silvestri, Lee, Valentino, Portacio, Liefeld worked on when you worked for Marvel again?   I don't remember it being "second rate" books.  Even though to be honest the most "b-list" character can be great depending who works on it.

Like I said I don't have a problem with your work.  I like it I really do and the fact that you have done as much Savage Dragon as you have done (and still seem to be having fun).  Just in my opinion your off here a little.

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