Like Tim, I read the Next Men preview and subsequently regretted it. When I got that issue it took a moment for my brain to kick in that I hadn't read it already. It was only off-putting for maybe a second or two, but I told myself then I wouldn't read a preview for any future series by JB because I knew I'd likely be reading it anyway, so why spoil things?

I still applaud the concept of previews though. Back when Dark Horse started their first Conan ongoing, it was Cary Nord's previews of issue #2 (with the frost giants) that looked too good to pass up, and I added it to my pull list and have since become a big fan of Robert Howard. Likewise an interview with the writer of the upcoming X-O Manowar piqued my interest but what really sold me on trying it was, again, the preview pages of Cary Nord's art. Beautiful stuff, and I've never read anything with the character before so double plus to Valiant for attracting me over.

So while JB gets an automatic add from me, I know the preview - whatever may be on those pages - will get at least a few people to try it out who wouldn't have otherwise. I hope it's a hit!

I hope not, but I hear what you're saying.  Maybe the fact that pretty much all of the superhero comics out on the racks today are not of the "good old fashioned" persuasion is a factor in this?  

Perhaps the fact that the average person who picks up a random issue of Green Lantern after their kid enjoyed the movie (it could happen) and finds multiple graphic dismemberments and 90% naked porn-posing Star Sapphires just decides right then and there to steer clear of superhero comics? 

Maybe a book like Trio could do some good if it got the right amount of exposure?  Well....one can hope and dream, eh?

(My definition of which will be something like your FF or Superman, where it worked on multiple levels but was still safe for an 8 year old to pick up).