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John McMahon
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Posted: 27 October 2005 at 9:45am | IP Logged | 1  

Surely you promote both, so you can make money from fans (potential & existing) of both character and creator.
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Joe Mayer
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Posted: 27 October 2005 at 12:52pm | IP Logged | 2  

I agree that promoting both character and creator is the way to go.  Comics is show business.  You have to cater to demands of the audience or they go away.  Ue what it takes to get those butts in seats and make sure you have something that will keep them coming back for more. That requires trust, and things done to break that trust will only push audiences away.  I think that is true whether it is a book arriving late or a book with some other creative team than was originally marketed.  I used to HATE fill-in stories when I was a kid because it interrupted what was really going on.  (Funny enough, both of the stories that come to mind are Hercules ones.  No wonder I hate that guy, too.)
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Jon Juzan
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Posted: 27 October 2005 at 12:56pm | IP Logged | 3  

You have to cater to demands of the audience or they go away.
-------------------------------------------------
Ding, ding!  WINNER!!!
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Andrew W. Farago
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Posted: 27 October 2005 at 1:25pm | IP Logged | 4  

I'm going to guess that one of the Hercules fill-ins
that Joe hates is Thor #356, the one issue from
#337-382 not done by Walt Simonson.

Is the other one the New Mutants issue that featured
Magma and Hercules? Issue 80-something, I think,
right in the middle of a Bret Blevins-illustrated New
Mutants in Asgard story...

Hercules always seemed to be sort of a one-note
character to me, which can be funny, but he usually
wears out his welcome pretty quickly.
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Joe Mayer
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Posted: 28 October 2005 at 8:18am | IP Logged | 5  

Dang!  STOP READING MY MIND!  AAArrggh.

Ok, much better now.  Those are exactly the two issues that came to mind.

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John Byrne
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Posted: 28 October 2005 at 8:25am | IP Logged | 6  

You have to cater to demands of the audience or they go away.

*****

The bulk of the audience has already "gone away". Comics today sell a tiny fraction of what they did 20 and 30 years ago, and more. The main reason for this is precisely the "catering" of which you speak -- increasingly tailoring the product for a small and vocal segment of the audience, and in the process alienating those who read the books simply for the fun of it.

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Anthony J Lombardi
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Posted: 28 October 2005 at 8:35am | IP Logged | 7  

J.B. the current  climate of the comic industry. I look back to Marvel going public as the beginning of the decline. Do you have any thoughts on this since you are an industry insider and have a differnt perspective on the matters.
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Eric Lund
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Posted: 28 October 2005 at 8:58am | IP Logged | 8  

I think that comics are going the way of the dinosaur and nothing can be done to save them...Against Video Games comicbooks just don't compete at all on any level....story, art, imagination, etc... Video games really are interactive comicbooks and that is why the medium will not survive...no interactivity no connection... Why imagine being Superman when you can play a video game and do all of the things he can do and you control what he does...

Comics are reaping what they sewed...

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Mark Haslett
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Posted: 28 October 2005 at 9:39am | IP Logged | 9  

Eric Lund: "Video games really are interactive comicbooks and that is why the medium will not survive...no interactivity no connection... Why imagine being Superman when you can play a video game and do all of the things he can do and you control what he does..."

***

There is an inherent strength/advantage that comics have over video games -- IF the comic creators wanted to accept the challenge of fighting for a similar niche in people's minds.  Namely: Comics are cheap and easy to make fast. 

Video games are so development intensive that it takes years to create their "shocking new environments" which are often old hat within a month after release.  A well-done comic book can be on to a totally new environment by that time, and on to yet another in the month after that.

Unfortunately this advantage seems of almost zero interest to the braintrust in charge of comics today -- as does the idea of actually reaching out to new readers.


Edited by Mark Haslett on 28 October 2005 at 9:40am
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Mike Bunge
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Posted: 28 October 2005 at 9:59am | IP Logged | 10  

"You have to cater to demands of the audience or they go away.
-------------------------------------------------
Ding, ding!  WINNER!!!"

Actually, that's a good way to find your business going away.  Despite what some people may think, you don't run a successful business by giving the audience what they want.  Why?  Because the audience is going to want a Porche...for free.  They're going to want steak dinners...for free.  They're not just going to want a comic book, they're going to want the greatest comic book every made and they'll want it to get better every month.

They key to running a succesful business is getting the audience to want what you can profitably give them.

Mike

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Eric Lund
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Posted: 28 October 2005 at 10:00am | IP Logged | 11  

The video game industry is exploding and they will soon overtake the movie industry as far as revenue of sales go... Hardly a market that comics could even compete against...

Video games cross over into all races/sexes/ etc.... their audience is word wide...

Comics audience is 30+ white males...

 

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Steve Jones
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Posted: 28 October 2005 at 11:36am | IP Logged | 12  

Eric, where is your evidence that the comic audience is 30+ white males? In the past I have searched the net trying to find the average age of comic book readers but I can never find anything definitive or meaningful. So if you could point me in the right direction, it would be much appreciated.

Ta

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