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Topic: Is the comic industry really in that bad of shape? (Topic Closed Topic Closed) Post ReplyPost New Topic
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John Byrne
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Grumpy Old Guy

Joined: 11 May 2005
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Posted: 25 August 2005 at 12:44pm | IP Logged | 1  

Last time I did ACTION COMICS sales were in the
200,000s, and those were considered "normal"
range sales. Now, about one fifth that, and those are
considered "normal" range sales.

Nuff said?
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Todd Hembrough
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Posted: 25 August 2005 at 12:50pm | IP Logged | 2  

How many people were buying multiple copies the last time you did Action?  Are we looking at a fifth the bodies buying comics, or half as many buying one copy instead of 2.5 copies.

T
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Jeremy Nichols
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Posted: 25 August 2005 at 12:52pm | IP Logged | 3  

But again, what can WE, the fans, the consumers, really do
about it, other than buying comics?

It seems to me that someone actually in the business has to fix
the business.

Edited by Jeremy Nichols on 25 August 2005 at 12:54pm
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Eric Kleefeld
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Posted: 25 August 2005 at 12:55pm | IP Logged | 4  

The industry has gone down the toilet, no two ways about it. If comics are
to come back then there have to be some fundamental changes in format,
distribution and content. The reason I often bring up manga distribution in
this country as an example is that it's such a glaring example of how one
crowd is getting it so perfectly right while the other crowd (the marginalized
group we call "mainstream" comics) has no clue what it's doing and
obliviously celebrates sales of 40,000.
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Jeff Fettes
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Posted: 25 August 2005 at 12:56pm | IP Logged | 5  

Michael, you are wrong about a few of your facts.

There was as much variety (or more) 25 years ago as today. Go back 50 years and there were entire walls at every newsstand filled with comics of every type imaginable. One didn't have to dig through a thick catalog in search of a romance, horror or western comic; you just had to walk to the corner.

The general audience is shrinking at such a rate that the bigger companies are struggling to make sufficient return on comics to even justify continuing publication. In fact, after coming out of bankruptcy, Marvel briefly considered stopping the publication of new comics altogether and focusing on their licensing. The talent have made some progress in royalties, etc. but there are far fewer jobs open. A handful of popular talent aside, It's harder than ever to earn a living as a comic storyteller. Some of the biggest names from 15 years ago, can't find work today.

The direct sales market has created an environment not unlike the web where virtually anything of any quality can get published. Personally, I don't see this as a good thing. If you removed the top 5 publishers from previews, I would challenge you to find a monthly comic that isn't simply a vanity project (i.e. published at a loss to the publisher).

The availability of trade paperbacks is wonderful to an extent but then there's the problem of those who "wait for the trade" and let's not even get started on the creators who "write for the trade". Both of these mentalities have hurt comics in the long run, by deflecting new readers from sampling comics.

So to answer your subject question: Yes, the comic market is in bad shape. Perhaps the lowest point in its history.

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Darragh Greene
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Posted: 25 August 2005 at 12:59pm | IP Logged | 6  

There is something else to be done other than we, the readers,
continuing to buy comics, and that's to go out and convert!

In recent months I've slowly suckered a friend into the dark, murky world
of comics. He's 28 and he's now picking up at least 3 books a month!

Now I'm casting about for the next mark!
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Matthew Hansel
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Posted: 25 August 2005 at 12:59pm | IP Logged | 7  

I purchase multiple copies of ACTION COMICS now and hand them out to friends and relatives in an effort to try and get NEW readers.

Matthew Hansel
matthewphansel@mac.com

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Eric Lund
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Posted: 25 August 2005 at 12:59pm | IP Logged | 8  

The sales of comics used to be in the millions to even suggest that comics are some how "better" today as an industry is to be a  complete and total moron.
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Jeremy Nichols
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Posted: 25 August 2005 at 1:04pm | IP Logged | 9  

I know 3-4 people who'd get comics but they aren't gonna drive
an hour every week to pick them up... and they can't ever
remember than I DO...
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Jacob P Secrest
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Joined: 18 October 2004
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Posted: 25 August 2005 at 1:04pm | IP Logged | 10  

 Michael Hatton wrote:

2. Each person spends more on comics than they used to.

You say that like it's a good thing.
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Darragh Greene
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Posted: 25 August 2005 at 1:05pm | IP Logged | 11  

Don't mince your words, Eric, what're you really trying to say?
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Darragh Greene
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Posted: 25 August 2005 at 1:09pm | IP Logged | 12  

So why don't you pick them up for them, Jeremy? Surely they might
buy you a drink in return?

Failing that if they're tight, you might point out that there's such a thing
as mail order for people living miles from a 'L'CS. You usually get a
healthy discount with mail order too even if you have to wait a tad longer
to get the goods! Some people here do that.
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