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Rob Hewitt
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Posted: 19 June 2005 at 8:39pm | IP Logged | 1  

 Matt Reed wrote:
We were also talking about this last night.  I have a really good feeling about the legs on this film.  I think quite a few people actually stayed away this weekend because of memories of the last two Batman films. I think that strong word-of-mouth after this weekend will result in a strong second weekend for the film.  I'm gonna bet that we won't see as steep a drop off in attendance as we normally do with second weekends.  Also, when words gets out that this film is incredible on IMAX (with ticket prices more expensive than regular screens) people will pay the price for a better experience.  The theatre was packed last night.  I think the film has excellent repeat viewing potential as well.  I know I can't wait to see it again! Seriously, I think it's going to do much better than $200 mil.  My guess is $250 - 275 mil.

Ok. I'll bet you you are wrong.  I think the movie tops out at $180 million or less.  i think it's opening is definitely a disappointment. 

Risky bet i am making-because it depends if it has the typical big dropoff in the second week.  And with Bewitched and Herbie and the kids all out from school for the first time, it probably won't dropoff as much.

But that's my bet $180 million, or less.

 

 

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Rob Hewitt
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Posted: 19 June 2005 at 8:43pm | IP Logged | 2  

2005 OPENING GROSSES

Rank Title (click to view) Studio Opening % of Total Theaters / Average Total Gross Date*
1 Star Wars: Episode III - Revenge of the Sith Fox $108,435,841 31.2% 3,661 $29,619 $347,802,000 5/19/05
2 Mr. and Mrs. Smith Fox $50,342,878 51.4% 3,424 $14,702 $97,961,000 6/10/05
3 The Longest Yard Par. $47,606,480 36.1% 3,634 $13,100 $131,905,000 5/27/05
4 Madagascar DW $47,224,594 32.1% 4,131 $11,431 $147,195,000 5/27/05
5 Batman Begins WB $46,935,000 66.0% 3,858 $12,165 $71,087,000 6/15/05
6 Hitch Sony $43,142,214 24.3% 3,575 $12,067 $177,575,142 2/11/05
7 Robots Fox $36,045,301 28.3% 3,776 $9,545 $127,349,447 3/11/05
8 The Ring Two DW $35,065,237 46.1% 3,332 $10,523 $76,074,616 3/18/05
9 The Pacifier BV $30,552,694 27.3% 3,131 $9,758 $111,885,810 3/4/05
10 Constantine WB $29,769,098 39.4% 3,006 $9,903 $75,526,444

2/18/05

To kake the same as Hitch or Longest Yard to me is a disappoinment-albeit it did have a Wednesday opening. As i said, school should be over by Friday for everyone, so I may be wrong-iyt shoukd make more during the week then other films this year.  But still-it is nowehere neard what the Spider or X movies made.

 

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Matt Reed
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Posted: 19 June 2005 at 9:11pm | IP Logged | 3  

Although you'd be right with regard to SPIDER-MAN (hell, SITH isn't gonna break SM numbers), you'd be wrong with regard to the X franchise.  The first movie made $157.3 mil.  I'd be shocked if BB doesn't make more than that.  The second film made $214.9 mil.  I think it'll do better word-of-mouth business than most superhero films. In any event, we won't know until the end of the summer.  As to Warner Brothers being disappointed, they aren't.  These numbers fell within industry predictions, not less than.  Just wait, though.  Audience reaction will drive the business on this pic.
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Matt Hawes
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Posted: 19 June 2005 at 9:17pm | IP Logged | 4  

As I said in the other BB thread, I saw the film again for the third time, and, again, it was a full house. Plus, this Sunday, today, is Father's Day. I suspect we'll see some good numbers because of this.

I also agree that word of mouth will help this film. I've already seen people on this board and at my shop that are thinking about seeing it after hearing/reading what people they know have said/wrote.

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Zaki Hasan
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Posted: 19 June 2005 at 9:55pm | IP Logged | 5  

 Matt Reed wrote:
As to Warner Brothers being disappointed, they aren't.  These numbers fell within industry predictions, not less than.


They're definitely not disappointed, if this quote from Dan Fellman of Warner Bros. is any indication:

"Distribution boss Fellman said "Batman Begins" opened strongly enough that he expects the studio will push ahead with a sequel."

And the peasants rejoice. :-)
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Zaki Hasan
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Posted: 19 June 2005 at 9:59pm | IP Logged | 6  

 Rob Hewitt wrote:
But still-it is nowehere neard what the Spider or X movies made.


In this business while a strong start is no doubt important, what's equally important is the strong finish.  Lest we forget, in recent times both PLANET OF THE APES and HULK opened with record or close-to-record openings, only to flame out pretty much instantly and pretty much kiboshing the all-important "franchise" plans for both films. I'd rather see BATMAN BEGINS rise slowly and steadily then rocket out the gate and collapse (not to say that the movie's haul so far is anything to be disappointed by).
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Jon Godson
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Posted: 19 June 2005 at 10:04pm | IP Logged | 7  

I have some friends who are reluctant to see Batman Begins because they
were "burned" on the last Batman movie. I think that word of mouth and the
July 4th weekend will help this one be the big hit of the summer.
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Rob Hewitt
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Posted: 20 June 2005 at 4:28am | IP Logged | 8  

 Zaki Hasan wrote:
 Rob Hewitt wrote:
But still-it is nowehere neard what the Spider or X movies made.


In this business while a strong start is no doubt important, what's equally important is the strong finish.  Lest we forget, in recent times both PLANET OF THE APES and HULK opened with record or close-to-record openings, only to flame out pretty much instantly and pretty much kiboshing the all-important "franchise" plans for both films. I'd rather see BATMAN BEGINS rise slowly and steadily then rocket out the gate and collapse (not to say that the movie's haul so far is anything to be disappointed by).

I agree with you to some extent, but think it is increasingly rare for a movie today to last more than a month or so.  Most make a huge chunk of their total in the first week-Titanic and My Big Fat Greek Wedding not withstanding.  Especially movies geared to young males, as Batman is.  Older geared movies and female movies tend to start slower and last longer.  The crucial test is this next weekend. You guys might be right-next weekend is fairly week, and school is out all over by Friday.   

But, comparing it to Hitch, I'm predicting $180 million.  And hey, it's just a guess-only Kang the Conqueror knows for sure.

and now some the buzz is that Batman is a disappointment, which can become a self-fulfilling prophecy.  http://www.usatoday.com/life/movies/news/2005-06-19-box-offi ce-analysis_x.htm

quotes from the article

  • solid if unspectacular $46.9 million
  • Batman fell $10 million short of the most conservative expectations
  • But by comparison, Mr. & Mrs. Smith performed better from Friday-Sunday a week ago.
  • and some predicted it would compete with Star Wars, Episode III: Revenge of the Sith, which has taken in $347.8 million
  • Analysts now wonder whether Batman can recoup its $135 million budget in domestic ticket sales
  • The film's less-than-stellar debut

Even if you disagree, if this becomes the talk, that alone could impact revenue.

Obviously, between international and DVD, it will do fine, no matter how it does domestically.



Edited by Rob Hewitt on 20 June 2005 at 6:12am
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James C. Taylor
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Posted: 20 June 2005 at 7:00am | IP Logged | 9  

 Rob Hewitt wrote:
Even if you disagree, if this becomes the talk, that alone could impact revenue.

In Los Angeles, maybe.  In flyover country, they don't care if box office is disappointing.  And remember My Big Fat Greek Wedding?  It never was a blast away leader any given week at the box office but made tons o' cash.  My prediction: Batman, like Mr. and Mrs. Smith, is going to have a very strong second week.
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Glenn Greenberg
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Posted: 20 June 2005 at 7:01am | IP Logged | 10  

 Zaki Hasan wrote:
 Matt Reed wrote:
As to Warner Brothers being disappointed, they
aren't.  These numbers fell within industry predictions, not less
than.


They're definitely not disappointed, if this quote from Dan Fellman of Warner Bros. is any indication:

<div style="margin-left: 40px;">"Distribution boss Fellman said "Batman Begins" opened strongly enough that <span style="font-weight: bold;">he expects the studio will push ahead with a sequel.</span>"


And the peasants rejoice. :-)



But will it be a sequel that preserves the direction and tone of this movie, or will it be a sequel in which the suits at WB start sticking their noses in to "improve" the series and add elements they think will make it even more successful than "Begins"?

I can't help but worry that the suits are gonna feel that "Begins" would have had an even bigger opening if it been more kid-friendly and geared more for selling toys and Happy Meals.

Hope I'm wrong! I want to see this series continue as Nolan and Goyer designed it.
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Leroy Douresseaux
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Posted: 20 June 2005 at 7:04am | IP Logged | 11  

I think IMDb says the marketing costs $100 million.  I wouldn't not be surprised if privately some WB execs are disappointed.  To break even as a theatrical release, the film's international gross would probably have to exceed $450 million, and I don't know if anyone has profit or first dollar gross participation.  Kinda doubt it, but I wouldn't be surprised if Nolan does.  Of course, toys and home video should take care of the rest.
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Eric Kleefeld
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Posted: 20 June 2005 at 7:04am | IP Logged | 12  

The biggest obstacle the movie has to face is it's a restart of a franchise that
went down in flames last time. People still remember how awful Batman
and Robin
was and might not realize this is a clean slate and that the
previous films were not what Batman typically is/should be.
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