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Anthony J Lombardi
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Joined: 12 January 2005
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| Posted: 03 June 2014 at 5:35am | IP Logged | 1
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JB let me know when the reports get around to you taking over Marvel comics.
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Stevie Thomas
Byrne Robotics Member
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| Posted: 03 June 2014 at 7:05am | IP Logged | 2
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Isn't it possible that the FF is involved in a licensing deal that excludes it from certain outside products, and that's where that purported letter comes from?
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Michael Roberts
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Joined: 20 April 2004
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| Posted: 03 June 2014 at 7:57am | IP Logged | 3
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Isn't it possible that the FF is involved in a licensing deal that excludes it from certain outside products, and that's where that purported letter comes from?
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No.
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Larry Morris
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| Posted: 03 June 2014 at 9:03am | IP Logged | 4
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I just read where Rob Liefeld said that Marvel will have no X Men toys or merchandise for any movie tie ins. He didn't know anything about the FF comics situation, though.
Is it just me? Where is the great harm done to the movie if there are no toys? I would think the movie spurs the merchandise sales not vice verza. The kid sees the movie and then wants the toy. Not sees the toy in the store and then says, I want to go see the movie.
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Matt Reed
Byrne Robotics Security
Robotmod
Joined: 16 April 2004
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| Posted: 03 June 2014 at 9:25am | IP Logged | 5
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I haven't been in the kid toys buying business in a very long time, but I do remember back in my day that the toys preceded the film on many an occasion. Seeing them in the store a month or so ahead of time was a strong form of advertising. If the toys were cool enough looking it made a kid ask to see the movie. Certainly a popular movie spurs all kinds of sales, but I wouldn't say toys don't plant a seed to see a film.
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John Byrne
Grumpy Old Guy
Joined: 11 May 2005
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| Posted: 03 June 2014 at 9:48am | IP Logged | 6
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Toys showing up in advance of the movie often meant the folks in charge suspected they had a dud on their hands, and wanted to make as much off the licensed products as they could, before sales tanked due to bad word of mouth after the movie's release.
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Michael Roberts
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| Posted: 03 June 2014 at 10:29am | IP Logged | 7
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Is it just me? Where is the great harm done to the movie if there are no toys? I would think the movie spurs the merchandise sales not vice verza. The kid sees the movie and then wants the toy. Not sees the toy in the store and then says, I want to go see the movie.
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I believe Fox would get a cut of any merchandise based on the movie designs. Sony sold all merchandise rights for Spider-Man back to Disney a few years ago, so the only money they see are from the movie tickets and DVD sales.
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Michael Roberts
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| Posted: 03 June 2014 at 11:30am | IP Logged | 8
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I'll also point out that that boys' toys are really struggling as more of that market's dollars shift to video games and the cost of manufacturing has risen. The 6" scale, super-articulated, detailed figures that were $10-12 just 8 or 9 years ago are now $20-25. Mattel's DC Universe line folded at both the general retail and direct-to-consumer levels, while Hasbro shifted the focus of their Marvel Legends line from comic-based figures to movie-based figures with some comic-based figures mixed in.
Hasbro put out a line of 6" movie and comic figures to tie-in with CAPTAIN AMERICA: THE WINTER SOLDIER. They also put a line of movie and comic figures to tie-in with AMAZING SPIDER-MAN 2 (again Sony gave up their merchandising rights). GUARDIANS OF THE GALAXY is getting the same treatment.
As for X-Men, they also have an upcoming set of 6" Marvel Legends figures, but it is all comic-based figures (even though their current strategy is to focus on movie tie-ins) and will be a TRU/Previews Exclusive, meaning they'll mostly be in the specialty market, like comic book shops.
You also notice that high-end collectible licensors like Hot Toys and Sideshow are putting out figures and statues for the Marvel Studios and Spider-Man movies, but have done nothing for the X-Men movies since X3.
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Pete Carrubba
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| Posted: 03 June 2014 at 1:24pm | IP Logged | 9
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This thread drift over toys makes me think of a time when there was one figure for each character, as in the Mego action figure days.
I find it rather annoying to drift through a toy aisle and find 7 or 8 action figure variations of the same character, most of the time featuring a color scheme and/or some kind of accessory that has nothing to do with the character as presented in the media that spawned the merchandising.
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John Byrne
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| Posted: 03 June 2014 at 3:54pm | IP Logged | 10
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...presented in the media that spawned the merchandising. ••• Interesting choice of words....
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Stephen Churay
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| Posted: 03 June 2014 at 8:05pm | IP Logged | 11
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You mean not everyone wants Desert Camo Batman?
One thing a lot of people who create these toy lines don't think about
is why Star Wars has been so popular as an action figures. Every
character that had a one second screen time has a figure. The play
possibilities become greater. I would love to see a Superman toy line
that had Lois, Jimmy and Perry. Or a Batman toy line that had Alfred,
Commissioner Gordon and Harvey Bullock. I'm not talking specialty
figures. Just a sold 3.75" toy line.
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Michael Roberts
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| Posted: 03 June 2014 at 8:53pm | IP Logged | 12
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You mean not everyone wants Desert Camo Batman?
One thing a lot of people who create these toy lines don't think about
is why Star Wars has been so popular as an action figures. Every
character that had a one second screen time has a figure.
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These arguments come up a lot on toy collecting boards, and the toy companies would disagree with you. As much as adult collectors make fun of rainbow Batmen and the 50th version of Snake Eyes or Optimus Prime, those are the figures that sell well in general retail. Those supporting characters only appeal to the adult collectors, and they are a niche part of the market. Hasbro and Mattel did attempt to cater to that market, and those attempts failed. So it's back to the Rainbow Batmen.
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Topic Closed)
