| Posted: 11 March 2013 at 12:24pm | IP Logged | 9
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JB wrote:
| That's pretty much comics at their best, isn't it? Rather than being insular and clubbish, they encourage those who like A and B to take a look at C and D! |
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Ideally, yes. In my experience, most owners don't do a good enough job of recommending a different kind of books to their regular readers who focus their attentions just on the superhero genre - particularly their younger readers, when there's more of a chance to turn a love of escapist fantasy into a deeper fascination with an entire art form.
I was sixteen when the Turtles phenomenon hit, and my then LCS owner bemoaned about Eastman's and Laird's sudden success over a quality book like 'Cerebus.' I picked up Cerebus that day, and it's what kept me coming into stores month in and month out for the next twenty years. There were times when my only regular title was Cerebus, but I always blew a few more bucks on every visit on something untried, or a collected edition of an old favorite, or what have you. And Cerebus was my gateway to the idea of art comics (well, that and Alpha Flight), which is where I am now as an adult reader.
So my monthly intent to just follow Cerebus probably generated thousands of dollars of additional income for whichever store I was patronizing at the time.
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