| Posted: 26 September 2011 at 5:41am | IP Logged | 8
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I have often said that the best comicbook logo of all time was ROM. I base this on having found myself walking home to my brownstone in Brooklyn Heights one day, and looking ahead down the street seeing a spinner rack thru the door of the Mom&Pop on the corner. The latest issue of ROM was displayed, and the logo was not only recognizable from two blocks away, it was READABLE!Two things have traditionally guided the design of logos. They must be easily readable from across the room (where they might be expected to be first seen, walking into a store), or they must be immediately recognizable. Logos containing longer words, like "Fantastic" or "Sub-Mariner" or even "Superman" depend much upon the latter aspect. The FANTASTIC FOUR logo, as originally designed, was not easy to read at a distance, but it was instantly recognizable. There was no mistaking that funky lettering. The problem with Neal's cover, above (which I think you should be able to see in the reduced image you posted) is that is makes the logo not only hard to read but, at a distance, hard even to recognize. Remember, in the days of the spinner rack, when that book was published, from across the room a potential buyer would often see only this: 
Compare that to the cover as published: 
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