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Paulo Pereira
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Posted: 13 September 2008 at 8:51am | IP Logged | 1  

They're good for getting them exposed to people, I think.  Theoretically, at least.
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John Byrne
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Posted: 13 September 2008 at 8:52am | IP Logged | 2  

I covered that in my query, Paulo.
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Joel Tesch
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Posted: 13 September 2008 at 9:00am | IP Logged | 3  

I'd bet that part of the massive drop in sales figures from the early 1990s to today is that fewer people are buying five copies of every issue of X-Men in the hopes that it will become an instant collectible.

Andrew, the drop in sales is not just from the 90s...sales are way lower than they were in the 80s, 70s, 60s, etc. It's not just that the speculators are gone (or mostly gone)...the readership is hugely diminished.

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Joe Hollon
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Posted: 13 September 2008 at 9:00am | IP Logged | 4  

Good point about libraries and something I had not considered.  Since comics are available essentially NO WHERE else....the options are to pay full price at a comic shop that you may or may not even know exists....or read them for free at a library!  Ouch!
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Paulo Pereira
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Posted: 13 September 2008 at 9:08am | IP Logged | 5  


 QUOTE:
I covered that in my query, Paulo.


Beg your pardon.  However, if the concern is that the companies don't promote their product enough, some exposure might be better than where there would else wise be none.  I haven't noticed that local libraries keep very many trades in circulation, so I'm wondering if they will have much of a negative impact on sales.
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Richard Callaghan
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Posted: 13 September 2008 at 9:35am | IP Logged | 6  


 QUOTE:
If all you buy is Marvel and DC superhero books, it was probably time for
you to stop more than a decade ago.


Well, I have followed your more adult works, and I read Alan Moore (sorry!) but only when I get the chance.

To be honest, I just tend to read Fantastic Four out of habit, that's all. Just simply don't have the time to read much else, comic wise... or the disposal income. I don't think I (hopefully!) fit the "whining" stereotype you conjured up though.

If you were back with Marvel or DC JB, then what would you do to retarget the younger readership? I just interviewed a writer about Fantastic Four (Dwayne McDuffie) who said that he believed there to be no current "kid" readership for the title.
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John Byrne
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Posted: 13 September 2008 at 10:11am | IP Logged | 7  

If you were back with Marvel or DC JB, then what would you do to retarget
the younger readership? I just interviewed a writer about Fantastic Four
(Dwayne McDuffie) who said that he believed there to be no current "kid"
readership for the title.

••

I consider the bulk of my work at Marvel -- and all of my work on FF
-- to be "All Ages", and if I ever found myself back on that title, I would
continue in that vein.

Incidentally, saying "there is no current 'kid' readership" is an admission
of failure.
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Richard Callaghan
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Posted: 13 September 2008 at 10:15am | IP Logged | 8  

I guess in the interests of not misrepresenting anyone, I should print the full quote, and not my paraphrase:


 QUOTE:
I wish there were still lots of kids reading Fantastic Four, but there aren't. Coming out of Civil War, it would be disingenuous to claim the title was intended mostly for children, so I wrote it for the audience that was there.


Edited by Richard Callaghan on 13 September 2008 at 10:16am
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John Byrne
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Posted: 13 September 2008 at 10:22am | IP Logged | 9  

Same thing. Writing for "the audience that was there" is what got us to this
bleak place.
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Richard Callaghan
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Posted: 13 September 2008 at 10:54am | IP Logged | 10  

Yeah, my paraphrase pretty much summed it up, but then I remembered about you saying how you don't like to be misrepresented with quotes out of context, so I thought I ought to print the whole thing.

I must say though, your stance on people needing to grow out of comics surprises me, considering I've read elsewhere you saying that people should respect them as a valid art form, even the superhero titles.
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Chad Carter
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Posted: 13 September 2008 at 12:42pm | IP Logged | 11  

 

are libraries a Good Thing for
comics?

I work for the Central Rappahannock Library System, but I'm a workhorse not a librarian. I lobbied to get a bunch of ESSENTIALS and SHOWCASE trades on the shelves, and they stay in constant circulation all of the time.

I did this because "graphic novels" dominated what little bit of comics-related material we had. So for kids (my target audience), they only had access to utter shite instead of the best comics ever made, which were produced thirty to forty years before they were born. I wanted them to see the X-Men by Jack Kirby, Spider-Man by Ditko, Superman by Wayne Boring, before suffering with the literal and the equivalent of Superman's mullet or electric Superman or eye-gougingly bad art by the "luminaries" of the modern Industry.

If it's a library's responsibility to further the education of the masses, there has to be the "great" comics of the past on the shelves. The caveat with libraries is the constriction of money available, so ESSENTIALS/SHOWCASE fit the bill (though Marvel could stand to make their books a bit more sturdy, as they fall apart from constant readings, whereas SHOWCASE stay firm); libraries are putting money into their computer access, not into the comic book section (Young Adult).

The money being siphoned off from graphic novel/monthly sales is more than negliable if it means one kid gets exposed to what we were exposed to, pre-1990s with the iconic characters in particular. The future of comics is inexorably tied into how Superman, Batman and Spider-Man perform, imo...it isn't about the money being made, it's who is being exposed. And that's the kids, the kids, the kids, all the way up to the retarded teenagers. Because I was a retarded teenager and reading comic books, great comics, was one of the few areas of pride I had...I understood the difference between a good story and a bad story, contextually, from the past stories of the true greats. So I was always able to have scale, and "taste" in comics and good reading in general.

I think the exposure in libraries is imperative to developing good "taste" in reading, overall, and without them the kids only have horseshit LORD OF THE RINGS knock-offs and STAR WARS tie-in books and whatever sub-literary "Goosebumps" offerings out there. Comics, the great comics of the past, have infinitely more sub-text and "human" themes dealt with, as well as a moral/ethical base still unmatched in modern youth literature.

The fact is, every kid who has read the "true" comics of the past are more layered, more perceptive, and more creative than those who haven't. I believe that firmly.

 



Edited by Chad Carter on 13 September 2008 at 12:43pm
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John Byrne
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Posted: 13 September 2008 at 1:11pm | IP Logged | 12  

The money being siphoned off from graphic novel/monthly sales is more
than negliable if it means one kid gets exposed to what we were exposed
to, pre-1990s with the iconic characters in particular.

••

Not sure I can call that a fair trade, Chad. Since that "one kid" cannot
then go out and buy the comics he has found in the ESSENTIALS --
and since, if he was indeed inspired to do so, he would not likely care for
what is currently in the book bearing the same titles -- we are back to a
loss for the Companies.

This is my basic problem -- libraries are not a demonstrable source for
what comics so desperately need: new readers, new sales.
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