Posted: 01 July 2017 at 5:35pm | IP Logged | 4
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Back to basics would be my suggestion. They need to examine their. characters/properties and figure out what makes them work and who they are. Boil it down to the essentials.
Once they figure that out focus on telling good stories with those characters and limited the characters to one book. Stop diluting the brand by spreading it thin.
Remember that continuity is a tool not the be all end all of story telling.
Don't go "off model" to tell a story. If the plot doesn't fit the character, don't use that character. Editors should know this and not greenlight such plot lines no matter how "cool" it might be.
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