I believe comic pricing hit a "tipping point" once they passed the $ 2.25 per issue price (about 15 years ago). Once comics passed that point, they started disappearing from a lot of the non comic stores. I still see them, once in a while, in some of the major bookstores. Unfortunately, a lot of the book stores are now disappearing (along with a LOT of retail, period.)

When it was revealed in the "Homecoming" trailer that Peter Parker's new best friend was copped from the Miles Morales titles, I went looking back at Miles' history. It would seem that nearly every supporting character knows his identity and a large number of them work for shadowy, clandestine organizations or have histories with them. 

These are extremely tiresome cliches by this point. Actually having a secret identity these days would almost be a breakthrough concept. Not having pseudo-SHIELDS peeking out from every flowerbed would be refreshing. Writing with some tone other than an affected yawn would be nice. Not continuing storylines on and on forever would be appreciated, I think. There's so little writing and so much plot mechanic contrivance in comics these days that the payoff is never quite there. 

Humor comics have helped a little. It's easier to get to "funny" than it is to reach a satisfactory conclusion to a mega-epic about murdered cosmic beings who reorganize the universe or a spy vs. spy where entire vast criminal organizations move against one another. Really, where's the kick? Where's the fun? Where's the payoff? How is Corporate Peter any more worth my four bucks than the character before the change? 

Nothing is selling me on these "exciting, new" versions, especially the content of the books themselves. Diversity would work just fine if the books starring the new characters were knocking people out. They're not. Marvel seems to be insisting they have the right to be boring with any version of any character they see fit, and blaming the audience when somehow the same-ol'-same-ol' just doesn't cut it anymore. 

Marvel is played out and giving us teenage girls in grown-up super-hero suits isn't a magic bullet when these new characters may as well be the old for the quality of storytelling they're receiving. 

Find new stories to tell. Tell them well. Make us care about the guy or girl in the suit of armor, whether it's Tony, Rhodey, or Riri. I haven't read much in the past five years that I could really invest in. This stuff can be cool. Recently, it just hasn't been.

It's a bit funny that Marvel's idea of diversity includes replacing the Black female Captain Marvel with a white woman, Which I suspect might have been for marketing reasons. 

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I didn't know that Monica Rambeau was Captain Marvel before Carol Danvers. I thought it was the other way around. However having just checked it out I see why I made the mistake. Danvers went by Ms. Marvel when she was involved with the first Captain Marvel and when she faced Rogue. 

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In any case,they shouldn't have taken the name from Monica in the first place. And when they went shopping for a new female Captain Marvel, they should have looked to Monica. 

The stories just seemed to be more fun, they weren't replacing all of their heroes in order to diversify their line, and they weren't foisting event after event pitting the heroes against each other.

The stories just seemed to be more fun, they weren't replacing all of their heroes in order to diversify their line, and they weren't foisting event after event pitting the heroes against each other.

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Well Said

Why is Marvel panicking?  Because sales for the whole line is down, and most of the legacy characters aren't performing well -

Sales rank for February -

Elektra - 30th

Mighty Thor (Jane Foster) - 41st

Invincible Iron Man (Riri Williams) - 56th

Spider-Man (Miles Morales) - 61st

All-New Wolverine (Laura Kinney) - 80th

Spider-Gwen (Gwen Stacy) - 81st

Hulk (She-Hulk) - 83rd

Jessica Jones - 93rd

Mighty Captain Marvel (Carol Danvers) - 97th

Hawkeye (Kate Bishop) - 107th

Totally Awesome Hulk (Amadeus Cho) - 120th

Ms. Marvel (Carol Danvers) - 109th

Black Widow - 117th

Captain America: Sam Wilson - 121st

Gwenpool (Gwen Pool) - 128th

Silk (Cindy Moon) - 134th

Unstoppable Wasp (Hope Van Dyne) - 135th

Ghost Rider - 145th

Spider-Woman (Jessica Drew) - 163rd

Unbeatable Squirrel Girl - 169th

Scarlet Witch - 176th

Moon Girl and Devil Dinosaur - 201st

Patsy Walker: Hellcat - 215th

Marvel's top 10 titles for the month- 

Star Wars - 8th

Amazing Spider-Man - 13th

Inhumans v. X-Men - 16th

Clone Conspiracy - 24th

Unworthy Thor - 28th

Elektra - 30th

Star Wars - Doctor Aphra - 33rd

Monsters Unleashed - 34th

Star Wars - Poe Dameron - 40th

Mighty Thor (Jane Foster) - 41st

If they're citing Moon Girl as a success it's an odd choice -

October - 196th

November - 187th

December - 192nd

January - 181st

February - 201st