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A lapsed comic fan I often speak of here seems to think there's some conspiracy about all these spin-off characters and multiple incarnations. He really does think it is about that.

I suggested to him the true reason: the almighty dollar. 

Why sell one Hulk book, or two, when you can sell two main Hulk books and several spin-off ones, too?

Seems more about marketing and making money. More toys to sell, also! 

I'm always open to other viewpoints, but I really don't see a conspiracy or anything. Not that anyone here has said that, it's just my friend, whenever a new incarnation is announced, seems to go on a rant that would make David Icke proud! 

If you want to do a certain story, or take a certain slant in your storytelling, this is all fine. But do it with the character that suits best!

It's like in the Gotham TV series. They've decided they want to do a story about a cop surrounded by corruption who finds himself crossing all kinds of lines and fighting a dark side he discovers within himself. Potentially compelling stuff. But all kinds of wrong for Jim Gordon.

To wit, if you want to do a story about a noble person struggling with a monstrous raging gamma-spawned alter-ego, use the actual fricking Hulk. 

I'm a little surprised the movie studios allow the multiple Avengers titles, or changing the Hulk by killing Bruce Banner, or however damn many Spider-Man titles there are. How does Marvel accommodate both the studio's demands and their need to deconstruct their own comic characters and books?