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Jason Larouse
Byrne Robotics Member
Joined: 10 May 2011
Posts: 515
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| Posted: 01 September 2016 at 3:02pm | IP Logged | 1
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Stephen, Those are all newsstand sales. Crisis printed 256,700 copies and they actually sold through 79,000. The rest were returned. We don't know what the direct market sales were at that point but for Marvel they were about 50% (DC was slower to adapt to the direct market though I think).
Marvel did a little better it seems. You can see at the bottom that they were averaging 74,200 newsstand copies which means about 148,000 total when you add in the direct market. DC seemed to be pretty dire though. I'm not shocked they rebooted a year later.
Edited by Jason Larouse on 01 September 2016 at 3:02pm
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Robbie Moubert
Byrne Robotics Member
Evertonian
Joined: 16 April 2004
Location: United Kingdom
Posts: 1491
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| Posted: 01 September 2016 at 4:12pm | IP Logged | 2
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Were they really printing 192,400 copies of Jemm, Son of Saturn?! More than Superman and a massive 70,000 more than Batman!
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Michael Casselman
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Joined: 14 January 2006
Location: United States
Posts: 1246
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| Posted: 01 September 2016 at 6:34pm | IP Logged | 3
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I'm curious why some monthly titles were listed as bi-monthly.
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Shane Matlock
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Joined: 12 August 2012
Location: United States
Posts: 1760
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| Posted: 01 September 2016 at 11:33pm | IP Logged | 4
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Those titles likely were bimonthly. Flash I know has had periods were its sales were low and it was being published bimonthly. I'm sure Wonder Woman has as well.
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Trevor Smith
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Joined: 21 September 2006
Location: Canada
Posts: 3541
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| Posted: 02 September 2016 at 3:12am | IP Logged | 5
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"Stephen, Those are all newsstand sales. Crisis printed
256,700 copies and they actually sold through 79,000."
**
Remember that these numbers are merely Marvel's estimates
of DC's numbers, not something straight from DC's
accounting department.
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Michael Casselman
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Joined: 14 January 2006
Location: United States
Posts: 1246
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| Posted: 02 September 2016 at 7:38am | IP Logged | 6
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Shane, Flash was not bimonthly in 1985. Neither was Hawkman (actually, this must refer to the Shadow War mini, since his next monthly series didn't begin for another year or so). Nor Atari Force, Jonni Thunder (a mini-series), Jehm/Jemm (another mini). There may have been a few series that had a skip month here or there (even New Teen Titans had one during it's run), but only a few titles were full-blown bimonthlies. Wonder Woman was bimonthly in it's last year, as were Jonah Hex (and then replaced by a monthly Hex title) and GI Combat. Sgt Rock went bimonthly after this list came out, as did Warlord in it's last year (1987). Are these numbers sourced from Statements of Publication? Were they even still published annually?
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Trevor Smith
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Joined: 21 September 2006
Location: Canada
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| Posted: 02 September 2016 at 8:40am | IP Logged | 7
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"Are these numbers sourced from Statements of
Publication?"
**
Directly from the post wherein these figures appeared:
"Edit: In case anyone is wondering, it's a sales analysis
that Marvel did on DC's titles in 1985, so it's probably
their best guess on what DC books are selling."
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Sergio Saavedra
Byrne Robotics Member
Joined: 13 August 2007
Location: Spain
Posts: 454
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| Posted: 02 September 2016 at 10:01am | IP Logged | 8
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Anyway, don't worry. The film industry has made superheroes popular again. Characters such as Steve Rogers, Bruce Banner, Thor, Falcon, Tony Stark, etc might be better known today than ever. So, hordes of people will go to comic-book stores to read about their favourite characters and...Oh, sorry, never mind. ;-)
Edited by Sergio Saavedra on 02 September 2016 at 12:13pm
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Jason Larouse
Byrne Robotics Member
Joined: 10 May 2011
Posts: 515
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| Posted: 02 September 2016 at 11:59am | IP Logged | 9
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In case you are wondering, the Superman statement of ownership for 1985 is 98,767, which seems about in line with these numbers with the direct market added.
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Robbie Parry
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| Posted: 02 September 2016 at 5:12pm | IP Logged | 10
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I mentioned this topic to someone on Facebook - and someone neither of us knew jumped in and said, "Apple have products they sell via a system akin to the Direct Market."
I have no idea what he meant by that. :/
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Peter Martin
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| Posted: 02 September 2016 at 7:18pm | IP Logged | 11
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That sales estimate is a weird snapshot in time in more than one way.
Sales in general have declined, but the quirks of what was hot and what was not back then is interesting to me. Very odd to see Batman so low and the 'who's who' so high.
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Jason Larouse
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| Posted: 02 September 2016 at 8:07pm | IP Logged | 12
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I mentioned this topic to someone on Facebook - and someone neither of us knew jumped in and said, "Apple have products they sell via a system akin to the Direct Market."
I have no idea what he meant by that. :/
***********
I'm guessing that they have their own stores. You can get apple products at big box stores so it's not really a great comparison. That and the fact that apple computers aren't really the kind of thing sold off the rack in grocery stores :/.
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