| Posted: 07 July 2016 at 8:22pm | IP Logged | 7
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Part of the idea is to create the idea of forward momentum in the regular titles. If you picked up a Hulk comic after seeing the movie and everything was just as you expected it to be, Marvel editorial believes your curiosity would be satisfied and you would never need to pick up a Hulk comic again. You'd be done.
If, on the other hand, you see the film, and pick up the comic expecting to find Bruce Banner and instead come across Amadeus Cho, you'll be wigged out! Excited! On the edge of your seat! How- how did this happen, you'll ask yourself, and you'll come back to find out the answer to that and the other sixty unaddressed questions the book raises...
You'll already be exploring the vast creative future of Marvel Comics, territory where the films have yet to go... But will go eventually, once they catch up to these brilliant, young maverick Marvel creators out there on the frontier, throwing the world for a loop on a monthly basis!
You don't give the audience what they think they want. You give them what they never knew they needed..!
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