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Topic: The Slow Death of Comic Book Logos (Topic Closed Topic Closed) Post ReplyPost New Topic
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Andrew Bitner
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Posted: 15 April 2016 at 11:09am | IP Logged | 1  
It's so dull to see these font-based "logos" on the stands. They have zero personality. "Don't bother reading this book, it's interchangeable with everything else out there."

Might as well put GENERIC HERO(ES) on the cover.
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Charles Valderrama
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Posted: 15 April 2016 at 11:59am | IP Logged | 2  
Here's a good example of how current cover texts are inferior to the past cover logos (and layouts). Beautiful Neal Adams tribute recently made a bit bland by these current cover "logos" (especially that JLA cover!) -






-C!



Edited by Charles Valderrama on 15 April 2016 at 12:02pm
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Mark Haslett
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Posted: 15 April 2016 at 12:12pm | IP Logged | 3  
The Adams covers show how much (or how little) drama is generally put on covers today. The logos don't match the Adams covers very well-- partly because the energy of the art is so high and the logos are so restrained, dull, and small.
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John Byrne
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Posted: 15 April 2016 at 1:34pm | IP Logged | 4  
The AQUAMAN logo is probably the best. At least it evokes logos of yore.

The image doesn't make much sense, tho -- or am I missing something?

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Charles Valderrama
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Posted: 15 April 2016 at 2:19pm | IP Logged | 5  
In contrast, Todd Klein designed the logo for JB's Sensational She-Hulk -


Here's a final, tight pencilled version which was approved by editor Bobby Chase, and I assume JB. Klein states that his approach was very much in the style of letterer extraordinaire Gaspar Saladino, using "wide, tightly-spaced block letters with angled stroke ends, and in a symmetrical arc, with THE SENSATIONAL top line in smaller open letters of the same style", which works well in the final product -


They just don't do 'em like this anymore…. sadly.

-C!




Edited by Charles Valderrama on 15 April 2016 at 2:20pm
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Derek Rogers
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Posted: 15 April 2016 at 3:22pm | IP Logged | 6  
Love Gaspar Saladino! One of the more unsung heroes in comics!

If anyone is interested in checking out more Saladino work: 
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John Byrne
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Posted: 15 April 2016 at 4:07pm | IP Logged | 7  
Here's a final, tight pencilled version which was approved by editor Bobby Chase, and I assume JB.

••

I very much liked that logo, but I was not consulted on its design. The editorial "style" of that particular office did not involve consulting with the talent. In my experience they just used what was turned in as raw material.

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Charles Valderrama
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Posted: 10 May 2016 at 11:37am | IP Logged | 8  
Jack Kirby's "New Gods" logo varied (Todd Klein & Alex Jay were among the designers) until one series changed to "Jack Kirby's Fourth World"…. I like the evolution of these logo treatments - 



Was looking who designed this one, but unfortunately couldn't find any info.

-C!
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