If people would maintain an open mind and actually read what you write, they may see things differently. 

Instead, Marvel is embracing change for change's sake.

Using the Miles Morales/Peter Parker examples being used in this thread, why is it Peter Parker that had to be so altered as to be almost unrecognizable?  It makes a lot more sense to me that the big cosmic shaking "event"(yawn) that somehow brings Morales out of the Ultimate world to the Marvel world would change him.

I mean, why not change Morales into a new Tony Stark and revert Parker to high school age and reset things back to "normal"?

But, I think it's very difficult to defend what the big two are doing.  I'm regularly trying to help parents find comics that are acceptable to them for their kids to read.  I shouldn't have to ferret out something like that on the new comics rack.  I should be able to just pick any Marvel or DC book and they'll be fine, but I can't.

I really appreciate Dan Slott's input but it all just sounds like tap-dancing and towing the company line.  Today's mainstream comics certainly have some fans but they're definitely not appropriate for all audiences and that is a PROBLEM.

What all of the current fanboys in charge of things have really accomplished is to alienate most of their fanbase and prevent younger fans from participating.  Sure, the few that are a part of "the club" are happy but today's books are failing on many levels.

So, thanks again Dan but I think you've only reinforced my perception that those at Marvel just don't get it.  

I remember singing the praises of this movie to a friend, and specifically this aspect of the movie, and telling him, "he can't pay the rent, he can't pay the rent..."

No less heroic at the end.  If anything, more so, because he was just a regular guy like us who stood up and did what had to be done, regardless of the personal hardship.

"But, I think it's very difficult to defend what the big two are doing.  I'm regularly trying to help parents find comics that are acceptable to them for their kids to read.  I shouldn't have to ferret out something like that on the new comics rack.  I should be able to just pick any Marvel or DC book and they'll be fine, but I can't."

Then here are some suggestions:
The MS. MARVEL title is very much in the vein of classic Spidey stories. It is suitable for boys and girls of all ages. It gets rave reviews. Sells through like nobody's business. And is one hell of a good book!

UNBEATABLE SQUIRREL GIRL is a riot! It's written by a writer from the wildly popular Adventure Time characters. Every issue is a great jumping on point and it is a FANTASTIC book for parents and kids to read together.

THE SILVER SURFER (shameless plug) is a book that Mike Allred and I take great pleasure in-- and have been getting great feedback from fans of all ages! And there's nothing in this book that is even remotely objectionable for kids.

I challenge you to try all three of these titles for yourself and give me a good reason why you can't recommend them to the younger customers in your store.

"I really appreciate Dan Slott's input but it all just sounds like tap-dancing and towing the company line."

I make a nice living doing comics. But end of the day, I could be making a lot more in advertising. And I could be making a lot more in COMICS by jumping ship for creator owned work. I do it because I genuinely love writing Spider-Man and Silver Surfer. Spider-Man's my favorite character of all time-- and Silver Surfer is the first Marvel U. character I ever read about. It's a job, but it's also a calling that I care a great deal about. I don't "tap dance", I strut. :)

"Today's mainstream comics certainly have some fans but they're definitely not appropriate for all audiences and that is a PROBLEM."

Well, give MS. MARVEL, SQUIRREL GIRL, and SILVER SURFER a go, and I think you'll find your problem's solved. :-D

This reminds me of the "more-relatable" argument that fans offer when stating their preference of Batman over Superman.  Talk about a stretch.  Sure, I may be the same species as Batman but his life and fortune are so far removed from anything I've experienced that he might as well be from Krypton.

Personally, I have no interest in seeing Peter Parker dealing with the trials and tribulations as the head of a corporation and juggling his millions(billions?) of dollars.

Peter Parker is Gilligan.  Once you take Gilligan off the island, you've fundamentally changed the character.  Which isn't necessarily a bad thing but does it really serve a purpose or help the show to do such a thing?

There's no reason Parker can't forever be a high school aged kid.  Comic book characters don't have to age.  It is the creator's responsibility to come up with interesting stories about that character.  There's a big difference between contemporize and fundamental change.