Posted: 01 July 2011 at 11:29am | IP Logged | 11
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Sean Blythe "They need to make it so kids are not totally bewildered when they do find comics. (So their restarting everything at #1. Good move.)" You mostly have me, but I have to call foul on this one. First of all, numbers aside, they're not really "restarting" everything. It seems to be running about 50/50. If new readers are effectively picking up a "saga in progress" (like any other ongoing series in whatever medium you choose), then having a #1 on the cover seems like it would add confusion rather than taking it away. You start buying with #230, then you come in clearly anticipating that stuff has happened and just go along with it. Maybe some day you track down the old stuff; maybe you just stick with present day. You come in at #1 and they reference xxxx amounts of history, then it comes across as misleading at best. And the other thing is that if the only way to get a new reader is for them to get a new shiny #1, what do you do next month? Next year? You either do random #1s like they do now, which most retailers agree is actually harmful to the bottom line after a month or two bump in most cases, or treat every writer's run like its own series, which has it's own flaws. In particular, you lose the momentum of a popular run to help feed interest in a new creator's run. Plus, not every outgoing writer leaves a clean slate for the new guy. For long term sales, you can't rely on #1s to gain interest. That's a fool's game with diminishing returns. Accessibility is key to long term growth, but it needs to extend long beyond Sept 2011, you know? (And really, I think the biggest problem with the Big Two these days is overproduction. They put out 90 odd new books a month, most of which are secondary titles for characters that have their own book already. That tends to either a) "split the vote" or b) overwhelm potential readers. What they really need to do is tighten the line considerably. I suspect that will do more for individual book sales than a dozen restarts.)
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