Posted: 07 February 2011 at 4:00pm | IP Logged | 8
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1. I have a really bad habit of abbreviating Editor In Chief as EOC. 2. JB wrote: Make it difficult for know-nothing EiCs to claim that fans don't "expect" the books to come out monthly, if the month they were supposed to ship was the only indicator of their publication order! It occurred to me when I wrote it that Magazines can date their issues because they never — never! — miss their shipping dates. In fact, I tried to think of another entertainment medium that routinely ignores deadlines, and I could think of none. There are movies that fall behind schedule, but missing an announced release date is very rare, and getting behind schedule has real, contractual consequences. And while TV shows build in time off so they can produce new episodes for key ratings periods, it takes a development of Charlie Sheen proportions for them to miss their deadlines. I can't help but think that it's the paltry sales of comics that keeps them under the radar — if their parent companies saw them as anything other than license holding companies (if, in short, they were expected to be profit centers in and of themselves), there would surely be some kind of reckoning. Which brings up a question of perverse incentive: is it possible that it's in the best interest of some people in comics to keep the business small and insular? That sounds like a conspiracy, but I don't mean it that way. You hear all the time from indie filmmakers that the key to staying independent and doing what you want is to stay small and low budget. I wonder if that ethos is at work at DC and Marvel. "As long as they make money off the characters in movies, they don't really expect us to make money, and they pretty much leave us alone." I've often felt that what comics needs is a Steve Jobs type -- someone who is obsessed with turning what had become a small, niche company into something that matters to a lot of people again. But as I look at comics -- specifically the big 2 -- I honestly don't see that happening, because I don't think the people involved even want that to happen. If the worst thing that can befall an ailing industry is that the people running it don't even know it's dying, well, ladies and gentlemen, I give you comic books. The powers that be don't see a problem, because on a day to day basis, they have fun jobs, so what's the problem? They get to talk about comics and submit stories and art when they feel like it, and they get to call themselves successful because they're getting paid off of work other people are doing in other media. The powers that be at DC congratulate themselves because Grant Morrison is the most successful Batman writer since Frank Miller — but the truth is, neither Morrison nor Miller are even in the ballpark. Not even in the parking lot of the ballpark. In terms of doing anything with the character that more than a handful of people know about, Chris Nolan is the most successful Batman writer since Sam Hamm and Warren Skaaren. Comics is an industry that has produced so many iconic characters that "comic book movie" is now a full fledged genre (the western of its time), and yet the very medium that created those characters now doesn't even matter. I find it darkly funny that one of the biggest "hits" in comics recently portrayed superheroes as zombies. I can't think of a more apt metaphor. Comic book companies are the walking dead, kept alive by the mysterious force of movie money. That money is going to go away, because somewhere along the line, someone at Disney or Warners is going to say "Why are we propping up this dead industry when we can keep the licenses alive by selling trades of back issues. It's not like they're giving us anything new." We can talk all day about all-ages material and comics in grocery stores and comics on iPads, but when it comes down to it, the people who make comics won't do it because why bother — they're a success without it! Didn't you see the commercial for Thor on the Super Bowl? Sorry for the rant. But they're really fucking dumb. *For the record, I like a good deal of Grant Morrison's writing. I'd love to see what he could do if he were even remotely edited or supervised.
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