Posted: 16 March 2010 at 11:45am | IP Logged | 5
|
|
|
"I'm not sure where you're getting this weird notion or what it has to do with anything." I have seen Marvel Adventure books at Target stores which exist outside of the direct market. Again, you asked me to account for the relative success of MA books which I might add has absolutely NOTHING to do with my point but I thought I would provide you the courtesy. So why don't you explain your point in asking the question in the first place, please. Perhaps I am unable to answer you because I don't know what you are looking for. "Again, not for superhero comics or other certain forms of entertainment. " And on this note we totally disagree. Certain comics will be more successful by targetting to a demographic just as certain TV shows are just as certain movies are. Again, any of these can offer wider appeal. But initial marketing makes al the difference. For instance, I don't think Harry Potter (one of my favorite series btw) would have ben nearly as successful if it had initally been placed in Fantasy rather than being placed in the childrens section. On a similar note, I don'tthink Christopher Moore would be as successful had he been placed in Fantasy rather than in Fiction. Finally, I think Neil Gaiman needed to be placed in the fantasy section rather than fiction because of his built in target market. Targetting to a market is essential for any organization with a desire to grow. Marvel's publishing has grown by mainly (not exclusively) targetting a young adult market that has the greatest amount of discretionary income over the past ten years.
|