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Brian Tait Byrne Robotics Member
Joined: 18 April 2004 Location: Canada Posts: 1817
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Posted: 01 November 2009 at 5:00pm | IP Logged | 1
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Over at ICv2 the circulation numbers (for specialty stores) for Fantastic Four #570 are given as 62,401. Now, let's look at the Statement Of Ownership numbers listed in the latest (direct edition) issue, #572. 15. The total number of copies printed (net press run). Average number of copies each issue printed during the preceding 12 months is given as 14,229.
Average total distribution - 6,743 Average not distributed (returned etc.) - 7,486
Those are lousy numbers. --------------------------------
So, my question is this. Are there two separate press runs? One for the direct market and one for the newsstand market? Those numbers just don't make sense.
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Tim Gillespie Byrne Robotics Member
Joined: 02 May 2004 Location: United States Posts: 759
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Posted: 01 November 2009 at 6:24pm | IP Logged | 2
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I saw those numbers too. I have to believe someone made a mistake. Fantastic Four can't be selling that poorly. Or could it?
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Brandon Carter Byrne Robotics Member
Joined: 16 April 2004 Location: United States Posts: 2339
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Posted: 01 November 2009 at 6:50pm | IP Logged | 3
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It must be a mistake. The 62,401 number sounds reasonable (though poor compared with the past).
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Paul Greer Byrne Robotics Security
Joined: 18 August 2004 Posts: 14191
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Posted: 01 November 2009 at 7:14pm | IP Logged | 4
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This is purely speculation but maybe the 14,229 number is from newstand sales. Where the 62,401 is from the direct market. The 14K stands out because half of those were returned. Direct market is non-returnable while those newstands or bookstores carrying comics still are returnable. It shows how low newstand distribution is for sure.
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Jason Czeskleba Byrne Robotics Member
Joined: 30 April 2004 Posts: 4617
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Posted: 01 November 2009 at 8:10pm | IP Logged | 5
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Brian Tait wrote:
Average not distributed (returned etc.) - 7,486 |
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I don't get this. If an issue is not distributed in the first place, how can it be returned? Unless they are using "distributed" as a synonym for "sold" but that doesn't make sense. The old statements of ownership used to list totals for issues printed, breaking it down into issues distributed and issues not distributed. And then out of the issues distributed, there would be a total sold and a total returned.
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Michael Todd Byrne Robotics Member
Joined: 07 September 2009 Location: United States Posts: 4115
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Posted: 01 November 2009 at 8:12pm | IP Logged | 6
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Where are comic books still available on newsstands? The only place you can find them down here is in comic book stores.
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Jason Czeskleba Byrne Robotics Member
Joined: 30 April 2004 Posts: 4617
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Posted: 01 November 2009 at 8:21pm | IP Logged | 7
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Here in Seattle you can find literally 3 or 4 titles at most 7-Elevens. Usually a Spider-Man and an X-Men, and maybe one Dark Horse or Bongo title. Never any DCs. I was suprised to see two comics (a Spider-Man and a Bongo) in the magazine rack at a Target department store the other day. As far as I know those are the only non-comic-shop places in town to buy a comic. If other major metropolitan areas are similar, I'd be skeptical any comic would be able to rack up even 1,000 worth of sales through traditional distribution outlets.
Edited by Jason Czeskleba on 01 November 2009 at 8:23pm
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James Malone Byrne Robotics Member
Joined: 19 September 2009 Location: United States Posts: 340
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Posted: 01 November 2009 at 8:26pm | IP Logged | 8
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The newstand nowadays is Borders, Barnes and Noble and Books A Million.
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Michael Todd Byrne Robotics Member
Joined: 07 September 2009 Location: United States Posts: 4115
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Posted: 01 November 2009 at 8:36pm | IP Logged | 9
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Regional differences I suppose, we have no 7-Elevens around here, but none of our convenience stores carry comics or magazines now. It used to be that they all did.
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Steve Lyons Byrne Robotics Member
Joined: 02 September 2004 Location: United States Posts: 2171
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Posted: 01 November 2009 at 8:45pm | IP Logged | 10
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I can buy some titles at my local bookstore. Mostly Marvel, with a few DC and others on the spinner rack. Yes, I live in the Land that Time Forgot.
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Jason Czeskleba Byrne Robotics Member
Joined: 30 April 2004 Posts: 4617
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Posted: 01 November 2009 at 10:28pm | IP Logged | 11
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As far as I know none of the Borders or Barnes and Nobles here in Seattle have comics. The downtown Borders used to have them but last time I was in there I saw that they'd gotten rid of them. They do all have a decent selection of comic-related TPBs, though.
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Brad Krawchuk Byrne Robotics Member
Joined: 19 June 2006 Location: Canada Posts: 5819
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Posted: 01 November 2009 at 10:54pm | IP Logged | 12
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Wal-Mart carries comics (mostly Marvel) in their toy departments too.
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