Wasn't the corner logo designed so that kids could find a wanted comic while in spinner racks or newsstands?

With Direct Market comic shops, I guess there wouldn't be a need to "find" your comics with the old hunt and peck method.

I remember when DC changed the Superman logo-presumably as a 45th anniversary thing, but at the time, they never mentioned they were going to do it.

The difference in the logo was very subtle, but even at age 9, I picked up on it, and wondered why DC didn't make a bigger deal of it at the time.

(Todd Klein's blog has some info on the logo change, in an entry dated Aug. 17th):

http://kleinletters.com/Blog/?p=156

In retrospect, I almost wish DC could have gotten JB on  the Superman line about three years earlier, because 1983 saw a lot of gimmicky, and ultimately meaningless, changes to the characters-the 'new' Braniac, Luthor's battle armor, Superman and Lois 'break up', Perry White's marriage on the skids, Steve Lombard fired...it was a lame attempt to 'fix' a tired formula.

Post deleted. I had asked a question that I just found an answer to.

I've never understood the constant change in Batman's logo in the past few decades.

Earlier ones seemed to work

The "Classic"

The Infantino update

This one was cool. I recall it being used in Brave and the Bold.

My favorite

After that they just went down hill. Odd batshapes and ugly fonts.