Posted: 17 September 2007 at 12:21pm | IP Logged | 1
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There is a difference between being generous to your employees and being ethical.
Let's take Marvel and it's 1960s creators -
First of all, Stan Lee it is widely agree upon, has been compensated very nicely for his time with Marvel. On the other hand, Stan was the company's lone editor for many years, and it's most prolific writer. He also has the most widely-recognized name because of his endless promoting of the company [and as many would argue, himself.
Jack Kirby on the other hand is generally seen as the company's top artistic talent - having had a hand in the creation of many of the company's characters both with Joe Simon [Captain America] and with Lee [the Fantastic Four, the X-Men, Thor, Iron Man, the Silver Surfer, the Hulk, etc.]. Kirby was an indispensible part of the company when it grew to prominence in the 1960s, no one will argue that point.
Steve Ditko, while not the co-creator of a large number of characters like Kirby, had a hand [with Lee] in creating Marvel's most popular [and profitable] character - Spider-Man.
Along with less recognized artists like Don Heck, Jack Keller, Dick Ayers, Al Hartley and Stan Goldberg, Kirby and Ditko provided the pencils for Mavel in the early 1960s up until the mid to late 60s when their comics line expanded and veteran artists like Gene Colan, John Buscema, Marie Severin, Bill Everett John Romita joined [or returned to] Marvel. Plenty of new talent like Sal Buscema, Barry Windsor-Smith and Jim Steranko were added as well.
So where do you draw the line at creators who deserve a share of the profits? Just Lee? Lee, Ditko and Kirby? All of them?
Personally, my belief is that Stan Lee has been over-compensated over the years, but I don't blame him for that. When Martin Goodman sold the company, Lee was given a sweetheart deal to ensure that he would be staying. Kudos to Stan for getting a good deal for himself.
Kirby on the other hand, fared much better than some other creators like Don Heck who fell outr of fan favor and found working in the industry to be a struggle. Would exclusive contracts, like the artists frequently receive now, have been the answer? Well finacially for the artist it would have been a great help, but the industry just wasn't operating like that in the 1960s. You were basically freelance, and if you were good at it, you could make a decent living.
Now 30, 40 years later, what does the comics industry owe to these men? Legally, nothing more than they were paid for thei work-for-hire or reprint fees called for. Morally, it's a bit murky - it would be nice to see the Dave Cockrums of the world benefit from the huge profits they brought to their publisher. But on the other hand, they assumed none of the finacially risks and obligations that Marvel assumed when contracting creators and publishing the comics.
Bottom line, as it's been mentioned here, Marvel and DC have lived up to their obligations, and in some cases gone beyond that. However, in an industry where fictional characters are the company's true assets, that're not in the position to open the door to writers and artists who have a hand in creating or developing their most profitable characters. You open a Pandora's box - the Kirby estate should reveive money from the Hulk movie? Then why not Herb Trimpe? Peter David? Marie Severin? Where would it stop? You would have Steve Ditko, Gerry Conway, John Romita, the Ross Andru estate, Todd Macfarlane and others lining up for some of that Spider-Man money.
So while many people as the question 'Doesn't Marvel have the moral obligation to compensate them better." few people ask the question "Don't these creators have the moral obligation to accept that they worked under circumstances that wer mutually agreed upon at the time that didn't provide for a future financial windfall if the characters became hugely successful? I don't begrudge anyone for asking for whatever they can, it's just that I don't think there should be any sense of entitlement when a paid emplyee makes a huge profit for a company.
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