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John Byrne
Grumpy Old Guy
Joined: 11 May 2005
Posts: 132339
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| Posted: 26 March 2019 at 1:22pm | IP Logged | 1
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Something crashes over me, too, tho I’m not sure I’d call it nostalgia!
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Andrew Cate
Byrne Robotics Member
Joined: 25 February 2019
Location: United States
Posts: 158
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| Posted: 26 March 2019 at 1:22pm | IP Logged | 2
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Is it a Ten-Speed?
Edited by Andrew Cate on 26 March 2019 at 1:23pm
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Nathan Greno
Byrne Robotics Member
Joined: 20 April 2006
Location: United States
Posts: 9154
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| Posted: 26 March 2019 at 1:56pm | IP Logged | 3
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JB: Something crashes over me, too, tho I’m not sure I’d call it nostalgia!
---
I agree.
Those banner ads made the whole product look cheap imho.
And how effective were those ads? I can't imagine a kid wanting to buy the latest issue of Batman... but instead bought Daredevil to win that Ten-Speed!
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Matt Hawes
Byrne Robotics Member
Joined: 16 April 2004
Location: United States
Posts: 16432
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| Posted: 26 March 2019 at 2:10pm | IP Logged | 4
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I was the target age, and it didn't compel me to even bother entering any sweepstakes. I don't know of anyone who did, but I guess someone must have somewhere.
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Andrew W. Farago
Byrne Robotics Member
Joined: 19 July 2005
Location: United States
Posts: 4072
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| Posted: 26 March 2019 at 2:13pm | IP Logged | 5
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I'm sure the ads were "effective" in terms of the ad revenue they generated for Marvel. I'd be surprised if the higher-ups gave it any more thought than that.
DC's done ads for their movies the same way in recent years--pretty sure the Green Lantern movie was promoted that way.
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Matt Hawes
Byrne Robotics Member
Joined: 16 April 2004
Location: United States
Posts: 16432
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| Posted: 26 March 2019 at 2:20pm | IP Logged | 6
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The Green Lantern movie ad wasn't so large and obtrusive, and the film was a DC property, so it made sense to promote it on their books.
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Bill Collins
Byrne Robotics Member
Joined: 26 May 2005
Location: England
Posts: 11252
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| Posted: 26 March 2019 at 2:23pm | IP Logged | 7
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In the UK we couldn`t even enter to win! But as these
comics were not usually displayed on spinner racks, but
either piled one on top of the other (you had to flick
through the pile), or splayed like a deck of cards
(those corner boxes were a godsend), the ads didn`t
affect me too much, other than being intrusive of the
art.
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Eric Jansen
Byrne Robotics Member
Joined: 27 October 2013
Location: United States
Posts: 2294
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| Posted: 26 March 2019 at 4:53pm | IP Logged | 8
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Here's one great Bill Sienkiewicz cover we missed out on because of that ad. Supposedly, there wasn't enough room for everything (though, normally, that would have been PLENTY of space). The Ron Wilson/Dave Simons replacement for issue #13 is not a favorite.
Edited by Eric Jansen on 26 March 2019 at 4:54pm
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Brian Miller
Byrne Robotics Member
Joined: 28 July 2004
Location: United States
Posts: 30906
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| Posted: 26 March 2019 at 5:25pm | IP Logged | 9
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Wow. Bill pulls off a good Miller/Janson.
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Doug Centers
Byrne Robotics Member
Joined: 17 February 2014
Location: United States
Posts: 5485
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| Posted: 26 March 2019 at 5:48pm | IP Logged | 10
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This reminds me of when that intrusive bar code started to appear on the covers. I would often wonder why they couldn't have put that thing on the back cover.
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Koroush Ghazi
Byrne Robotics Member
Joined: 25 October 2009
Location: Australia
Posts: 1653
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| Posted: 27 March 2019 at 4:22am | IP Logged | 11
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Bill Collins wrote:
| In the UK we couldn`t even enter to win! |
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Same in Australia. We also got the comics three months after their cover date (they were surface shipped via leaky rowboat). Plus the 60c cover price translated to over $1.00 AUD. On the whole I tried to ignore the ads, subscription offers and contests because I'd get very jealous!
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Michael Penn
Byrne Robotics Member
Joined: 12 April 2006
Location: United States
Posts: 12448
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| Posted: 27 March 2019 at 5:15am | IP Logged | 12
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The ad on the cover of X-MEN #137 is utterly horrible.
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