|Posted: 01 October 2018 at 2:40am | IP Logged | 3
I'm just putting forward the argument that it's frustrating to think that so many TV shows and movies are becoming exclusive. And there'll be more streaming services on the way. Will we reach a stage where we'll have to subscribe to 8 or 9 services?
Hopefully more than 8-9. Hopefully there will be at least 15-20 major streaming services, competing for talent and offering diverse content.
Consumers have spoken; they hate the traditional cable bundle and don't watch most of the channels. But they don't want true al a carte, because people generally don't re-watch purchased shows. And physical media is the past, not the future.
That leaves streaming, and the best case scenario is a healthy marketplace with a variety of platforms offering up a wide range of content-- much of it exclusive. Like any other offering, most consumers will have to make choices and that's perfectly fine. I can't speak for the UK, but in the U.S., exclusive content has been a staple of broadcast media since the rise of pay cable. If you wanted your MTV in 1985, you'd better be paying for cable, even if you never watched another channel. If you wanted the watch THE LARRY SANDERS SHOW in 1992, then you'd have to add HBO. For the better part of 40 years now, consumers have had to make choices regarding pay television, and have been more frustrated with having to pay for too much content than anything.
So if in, say, a decade we don't have several choices for streaming then that's probably not a good thing, because it means the market will have consolidated down to a few players-- and you can bet on three things:
1) Big Telecom will be one or more of those players.
2) We'll be right back in the era of bundles, which consumers hate.
3) The post-5g bundles that include content plans will rival or exceed the cost of cable plans.
So you can have a marketplace with many different options-- most of which you probably won't pay for-- or one with very few options forcing you to pay for a lot of stuff you don't want. I'll take the former.