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Topic: Weekend Box Office July 27-29 Post ReplyPost New Topic
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Matt Reed
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Joined: 16 April 2004
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Posted: 29 July 2018 at 10:06am | IP Logged | 1 post reply

MISSION IMPOSSIBLE - FALLOUT, the much anticipated, best reviewed movie in the franchise, dominated the competition and set a benchmark for the series.  Its $61.5 mil estimated domestic take is the best opening weekend of any of the five previous films, beating MISSION IMPOSSIBLE II (2000) by nearly $5 mil.  FALLOUT also came within $3 mil of beating WAR OF THE WORLDS (2005) as the single best opening in the long career of Tom Cruise (his cameo in AUSTIN POWERS GOLDMEMBER doesn't really count).  FALLOUT also received the best Cinemascore of any MI film, an "A", which will undoubtedly bear fruit in the coming weeks.  The bar for profitability is high for Paramount.  Production costs were at least $178 mil, the most expensive film in the franchise, but reportedly rose to $250 mil after a much-reported on-set accident sidelined Cruise for 8 weeks.  Reports are that insurance will cover at least a portion of that cost.  All that said, the MI franchise (like many action films) relies heavily on international business.  No film in the franchise has earned more home than it did abroad and FALLOUT will be no exception.  Only time will tell if it can reach the $485.3 mil international that GHOST PROTOCOL earned in 2011.

The only other new release, TEEN TITANS GO! TO THE MOVIES, pulled in a respectable but not earth shattering $10.5 mil which was good enough for a fifth place finish.  Its production budget of $10 mil is incredibly low for an animated film which will certainly work in its favor.  Profitability is assured but the question still remains as to whether this is the start of an animated franchise or just a one-off.

Last week's new releases took a bit of a pounding in their second weekends.  Although MAMMA MIA! HERE WE GO AGAIN earned enough, $15 mil, to secure second place it was also off a rather large 57% week-to-week.  In its second weekend, the original only fell 36%.  Despite that, there's not much to worry about for Universal as the film is nearing profitability on the domestic front and has earned a worldwide total of $167.2 mil.

THE EQUALIZER 2 took an even more precipitous tumble of 61% week-to-week whereas the original only fell 45%.  The original also earned $18.7 mil its second weekend back in 2014 compared to the $14 mil of the sequel.  Its not uncommon that sequels earn less than the original, but that trend has been bucked in recent years so it's a little early to declare this a major franchise worthy (at least in terms of box office) of additional films.

Short Takes:

- HOTEL TRANSYLVANIA: SUMMER VACATION continues to impress.  Despite opening in the summer where the other films in the franchise opened in the fall, it is tracking higher than either of the other films at the same point in their respective releases.

- ANT-MAN AND THE WASP has now not only grossed more than the original on the domestic front, it has also surpassed THOR (2011), CAPTAIN AMERICA: THE FIRST AVENGER (2011) and THE INCREDIBLE HULK (2008) for films under the Marvel Studios banner.  

- SKYSCRAPER can now go down as one of this summer's biggest disappointments.  Although it has earned a worldwide total of $225.7 mil, its domestic total to-date of $59.1 mil against a $125 mil budget can only be described as a major flop.  

Up Next:  Three films will try to unseat the second weekend of MI - FALLOUT; DISNEY'S CHRISTOPHER ROBIN starring Ewan McGregor and Haley Atwell, the action comedy THE SPY WHO DUMPED ME starring Mila Kunis and Kate McKinnon, and the sci-fi thriller THE DARKEST MINDS starring Bradley Whitford and Mandy Moore.

Here, as always, are the weekend domestic estimates courtesy of our friends at Box Office Mojo

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