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Topic: Weekend Box Office July 20-22 Post ReplyPost New Topic
Matt Reed
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Joined: 16 April 2004
Posts: 32905
Posted: 22 July 2018 at 10:16am | IP Logged | 1 post reply

The competition for first place was fairly stiff this weekend and could change once actuals are released tomorrow, but for now THE EQUALIZER 2 holds that coveted spot.  It brought in $35.8 mil which is roughly $1.6 mil more than the original did in 2014.  That film went on to gross $101.5 mil and there's no reason to suspect that the sequel won't do as well if not better.  Reviews have been fairly positive across the board and many have said that it's a better film than the original.  Audiences would seem to agree, giving it an "A" Cinemascore.  That's an indicator of success and leads to good word-of-mouth which should only bolster its chances of becoming a bona fide franchise.

Coming in second was the sequel to the 2008 hit musical, MAMMA MIA: HERE WE GO AGAIN!  Anticipation grew for this film in the last couple of weeks among the crowd to which it was targeted, that being the middle aged and older. After opening on Friday, expectations were that it could top $40 mil.  Although it wasn't able to achieve that number, the sequel still earned an impressive $34.3 mil which is $6 mil and change ahead of the original's $27.7 mil opening.  It's a little harder to compare the two given that a decade is between them and ticket prices have surged during that time.  However, the sequel should easily recoup its $75 mil budget as it's looking like interest from its core fans has hardly waned in the intervening years.  

The final new release of the week, UNFRIENDED: DARK WEB, earned $3.4 mil for a ninth place finish.  That's far behind the $15.8 mil opening of the original UNFRIENDED back in 2015 but there are some reasons for that.  First, the sequel was released on 1,200 fewer screens.  Second, the original opened in April and the sequel during the heart of summer.  Be that as it may, while DARK WEB won't come close to the $32.4 mil domestic take of the original, both films were made for $1 mil which is considered a micro budget. With very little in the way of a national advertising campaign for DARK WEB, instead relying mostly on the good will of fans as well as social media, it has already made its money back. 

Short Takes:  Last week's #1 film HOTEL TRANSYLVANIA: SUMMER VACATION fell a respectable 47% week-to-week.  It's impressively keeping pace with HOTEL TRANSYLVANIA 2 (2015) as both earned $90 mil + after their respective second weekends.

ANT-MAN AND THE WASP is just $15.5 mil away from topping the domestic take of the original.

SKYSCRAPER plunged 56% week-to-week from its unimpressive opening last week.  At this pace it should fall out of the top ten in a week, maybe two.  

THE FIRST PURGE continues to impress as a franchise.  Although it won't top the domestic take of the last film, THE PURGE: ELECTION YEAR ($79.2 in 2016) which is also the high-water mark among all four films to date, it's a solid #3 and will end up earning more than the original's $64.4 mil back in 2013.

Up Next: Two films in wide release and a third getting an expansion.  MISSION IMPOSSIBLE: FALLOUT, the sixth film in the popular franchise, opens on over 4,000 screens. TEEN TITANS GO! TO THE MOVIES, the first theatrical foray for this popular animated series is ambitiously opening on over 3,000 screens.  Finally BLINDSPOTTING, which had a limited release this week on 14 screens, expands nationwide.  

Here, as always, are the weekend domestic estimates courtesy of our friends at Box Office Mojo:

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