Posted: 23 November 2017 at 5:50am | IP Logged | 7
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I think what Shooter's saying comes down to--Can the reader trust the publisher?
When I trusted DC and Marvel to give me books I enjoyed--indeed a whole universe to jump into--I bought their whole line-ups.
For decades now, I haven't trusted editorial, so I only follow the talent. I trust John Byrne to give me a good story, so I buy all his stuff. I trust Neal Adams to give me beautiful pictures, so I buy all his stuff (even knowing the story may not be there)--it's worth it. I trust Kurt Busiek, Brent Anderson, and Alex Ross to give me a great issue of ASTRO CITY every time (my gosh--what a run!). Depending on the talent, the last few years, I've been buying 5 or 10 Marvels and DCs every month--because I trusted the talent on those books.
Since Hydra Cap, I can't trust Marvel at all. So, I dropped all their books--even the ones unrelated to Cap. (But, really, with all the crossover "events" they force down our throats, all of their books are too related.)
Even though DC lost my trust with way too many reboots, I'm open to buying them--but only because of the talent I like. If Starlin or Adams do anything, I will buy it.
If both companies followed Shooter's basic guidelines, I'd be back. I'd be back and a lot of other people would be back. And those simple guidelines of engendering trust would also be the way to bring in new readers too.
Edited by Eric Jansen on 23 November 2017 at 9:26am
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