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John Byrne
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Posted: 12 June 2017 at 6:50pm | IP Logged | 1 post reply

I cannot adequately express my disgust at THIS.
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Michael Roberts
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Posted: 12 June 2017 at 6:59pm | IP Logged | 2 post reply

I await TDAmeritrade's reworking of "I Will Survive" to describe the
story of a happy couple persevering through financial difficulties.

Edited by Michael Roberts on 12 June 2017 at 6:59pm
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Neil Lindholm
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Posted: 12 June 2017 at 7:50pm | IP Logged | 3 post reply

Ugh. That was awful. 
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Shaun Barry
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Posted: 12 June 2017 at 8:23pm | IP Logged | 4 post reply


Someone like George Carlin would have had a field day with this one...



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Brian O'Neill
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Posted: 12 June 2017 at 8:45pm | IP Logged | 5 post reply

Meh. Dumb commercial, second-rate cover version of 'classic' oldie, and complete missing of the point of that song. But not worthy of 'disgust'.
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Bill Mimbu
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Posted: 13 June 2017 at 11:41pm | IP Logged | 6 post reply

I had to sit through that commercial in the preshow before GUARDIANS OF THE GALAXY Vol 2.

I really didn't care for it, but judging from the seemingly positive reaction the young adults gave it, I'm definitely not in the target market...

Edited by Bill Mimbu on 13 June 2017 at 11:44pm
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Phil Kreisel
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Posted: 15 June 2017 at 2:51pm | IP Logged | 7 post reply

I don't give a crap about the ad at the end, but I was not offended by the reworking.  Just glad it didn't end with a horrible car crash or something like that.
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David Miller
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Posted: 15 June 2017 at 3:54pm | IP Logged | 8 post reply

Song About Heroin Used To Advertise Bank

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John Byrne
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Posted: 15 June 2017 at 8:25pm | IP Logged | 9 post reply

I don't give a crap about the ad at the end, but I was not offended by the reworking.

Artistic intent -- nothing worth worrying about.

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James Woodcock
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Posted: 17 June 2017 at 11:21pm | IP Logged | 10 post reply

I'm in two minds about this.
On the one, yes, they have totally reversed the meaning of that song (and I wonder if the ad would not have been more effecting juxtaposing the original lyrics with those images anyway)
On the other hand, cover versions and reworked lyrics are things that have been in the music industry since year dot and are accepted. We all have cover versions we like where the style has drastically changed and there are many successful covers that have changed some lyrics. But yes, a total 360 on the song's intent?

Mind you, there are also plenty of songs where the audience do not get the artist's intent anyway and change the context/meaning. Hallelujah being my personal poster child for that example
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Andy Mokler
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Posted: 18 June 2017 at 10:06am | IP Logged | 11 post reply

Don't like that it's a commercial but I do like the re-working of the song.  Not to replace the original song but the whole point is to show a dad who put his son before money this time.  Or instead of working more, investing wiser.

I don't know.  I agree that making just about everything into a commercial is disgusting but "sung to the tune of" doesn't seem to bother me and this particular commercial seemed effective.
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Michael Roberts
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Posted: 18 June 2017 at 10:14am | IP Logged | 12 post reply

I agree that making just about everything into a commercial is disgusting but
"sung to the tune of" doesn't seem to bother me and this particular
commercial seemed effective.

----

I think you missed something.
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Michael Roberts
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Posted: 18 June 2017 at 10:15am | IP Logged | 13 post reply

But yes, a total 360 on the song's intent?

-----

180?
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John Byrne
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Posted: 18 June 2017 at 11:27am | IP Logged | 14 post reply

Don't like that it's a commercial but I do like the re-working of the song. Not to replace the original song but the whole point is to show a dad who put his son before money this time. Or instead of working more, investing wiser.

The original is a sad song about missed opportunities. About how things slip so quickly away from us. Where does the time go?

To twist that into a "happy ending" spits in the face of Harry Chapin. If he'd wanted to write a happy song, he was perfectly capable of writing a happy song. What's next? "Taxi" becomes a story of lovers reunited, running off to live happily every after? "W*O*L*D" the tale of a faded DJ who finds new fame and happiness in the closing years of his life?

Intent. It matters.

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Michael Penn
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Posted: 18 June 2017 at 2:16pm | IP Logged | 15 post reply

I can't really think of justifying using Harry Chapin's song for a commercial (let alone for a friggin' bank), but leaving that ending out and taking this as a video interpretation... maybe if the original song had been left alone but the picture played out the story of the lyrics contrarily one might argue that this works as a portrayal of a father who apparently learned the lesson of Mr. Chapin's song. Maybe. Or that could be working awfully hard for not much (if any) payoff.


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Shaun Barry
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Posted: 18 June 2017 at 5:16pm | IP Logged | 16 post reply


Interestingly enough, they played a similarly-themed commercial (this time for Volkswagen, to the tune of Simon & Garfunkel's "America") at the beginning of a showing of WONDER WOMAN this afternoon... I won't subject you to a YouTube link, but:

...my youngest daughter, who's only 10, watched the first minute or so and said, "Watch this be a commercial for a car or something."  When the 2018 Volkswagen Atlas showed-up at the end, she exclaimed, "Oh my god!!"

Bless her sarcastic little heart!  She gets it!



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James Woodcock
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Posted: 19 June 2017 at 2:17am | IP Logged | 17 post reply

But yes, a total 360 on the song's intent?
-----
180?
------------------------------------------------------------ -
Yeah, 180. Damn my fast typing and not checking what I write before hitting send as I'm in a rush.

I showed some positive commercials at church yesterday. Commercials showing fathers in a positive light as opposed to the usual run of fathers being the family idiot. I said it's a change from the usual.

My seven year old son pipes up 'It's because it's Father's Day. They'll be back to normal tomorrow'.

Thanks son.
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Andy Mokler
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Posted: 19 June 2017 at 8:23am | IP Logged | 18 post reply

Intent. It matters.

I guess I don't understand what you're saying the intent of the commercial's writers is.  It seems like they need the viewer to understand and be familiar with the original song for their version to work but I don't necessarily agree that means they're spitting in the eye of Chapin.

I mean, it didn't seem to me that they were correcting the original song.  It was something between satire and homage.  I can't think of the right word.  Taking something and then expanding on it.

If the alternative was to make a sentimental commercial about dads and sons with no pop culture reference, would it have been as effective?  Would we be talking about it right now?
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John Byrne
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Posted: 19 June 2017 at 8:45am | IP Logged | 19 post reply

Intent. It matters.

+++

I guess I don't understand what you're saying the intent of the commercial's writers is.

Jesus! Really??

CHAPIN'S intent, not the butchers who made that commercial.

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Andy Mokler
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Posted: 19 June 2017 at 9:13am | IP Logged | 20 post reply

Jesus! Really??

CHAPIN'S intent, not the butchers who made that commercial.

I know you were referring to Chapin with your intent quote.  But if intent is the focal point, I'm asking what you think the intent of the writers of the commercial was?

But, I guess I don't actually need to ask since you've vilified them by calling them butchers and saying they spit in the eye of Chapin.  I just don't necessarily agree that the commercial is a negative toward him or his song.

In terms of intent, doesn't the commercial rely on the viewer knowing what Chapin was saying with the original song?  By clearly portraying the opposite, don't they also re-emphasize what he was saying?  It doesn't seem like they're missing the point or ignoring what he was saying.

If they were just trying pass off contrary lyrics and sampling his music, that'd be a lot different.

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John Byrne
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Posted: 19 June 2017 at 9:35am | IP Logged | 21 post reply

I'm asking what you think the intent of the writers of the commercial was?

I don't care.

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Michael Penn
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Posted: 19 June 2017 at 9:38am | IP Logged | 22 post reply


 QUOTE:
In terms of intent, doesn't the commercial rely on the viewer knowing what Chapin was saying with the original song?  By clearly portraying the opposite, don't they also re-emphasize what he was saying?  It doesn't seem like they're missing the point or ignoring what he was saying.

But the commercial doesn't portray the opposite against the original song. It re-writes and presents an entirely new version of the song, completely contrary to the original. 


 QUOTE:
If they were just trying pass off contrary lyrics and sampling his music, that'd be a lot different.

That's exactly what they did.
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Andy Mokler
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Posted: 19 June 2017 at 9:50am | IP Logged | 23 post reply

But the commercial doesn't portray the opposite against the original song.

No, that's why I said it relies on the viewer knowing the original.  Maybe that's them assuming too much?

That's exactly what they did.

So, you feel that they were trying to pass this commercial off as an original idea, hoping no one would recall the original?  I didn't get that at all.


Edited by Andy Mokler on 19 June 2017 at 9:57am
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Joe S. Walker
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Posted: 19 June 2017 at 1:15pm | IP Logged | 24 post reply

Youtube comments turned off, and no wonder.

The intent of the ad's makers? To sell banking services. They didn't care how much they corrupted another person's creative work in doing it.
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Brian O'Neill
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Posted: 19 June 2017 at 3:34pm | IP Logged | 25 post reply

It's the same 'mangling of intent' that ad idiots do when they use John Fogerty's 'Fortunate Son', or Springsteen's 'Born in the USA' as feel-good patriotic anthems.
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