Allegedly, one of Joe Quesada's first pronouncements as EiC at Marvel was that readers no longer EXPECTED the books to come out on a monthly basis. This was welcomed by a contingent of writers, artists and editors, but what kind of slipped by in the great sigh of relief issuing from the "creatives" was that this represented a major change in the business model. This was an ADMISSION OF FAILURE being seen as progressive thinking.

So, down the line it all tumbles. The companies have surrendered control to the Direct Sales Market, and nothing must be done to upset the DSM, even if it means maintaining a suicidal spiral that will eventually DESTROY the DSM, just as the DSM destroyed the newsstand.

Not an altogether good fit either, really.

Yeah I hate where they're going with Ben Grimm but it shows the lack of respect that Matt Fraction has for the character. In another thread, we were talking about DC being so hardcore about not letting their creators do stuff due to editorial interference but it seems to be the opposite at Marvel where they let their creators do whatever they want with the characters.