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James Revilla
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Posted: 05 January 2011 at 8:15am | IP Logged | 1  

How were What If stories farmed out in the day? Did you guys pitch them or were the concepts thought up and then handed out. For example, how did you What if with the FF come to be? Thanks in advance.
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John Byrne
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Posted: 05 January 2011 at 12:20pm | IP Logged | 2  

Mostly it was pitches. I pitched the FF one I did, for instance.
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Francis Grey
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Posted: 05 January 2011 at 12:50pm | IP Logged | 3  

That was an incredible story!   That was one of the first FF stories I ever read.   Perfectly executed.   And the theme was so true to our heroic ideals.   That even without their powers, the FF would still be heroes.   That it is the kind of people they are that makes them heroes, not the powers.

That story requires first that the author understands the characters.

That story would never even be thought of, much less published, under the current regime today.

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Peter Hicks
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Posted: 05 January 2011 at 12:58pm | IP Logged | 4  

Comedian Rick Green had a show on TVOntario for 2 years called Prisoners of Gravity, that talked about comics and SF.  Rick described What If? as Marvel's way of saying "yeah, we thought about other ways to end our major storylines, and they would have been even worse, so just be content with what we did."  :)
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Bill Mimbu
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Posted: 05 January 2011 at 1:08pm | IP Logged | 5  

That story would never even be thought of, much less published, under the current regime today.

***

In my opinion, it seems that many of the bad ideas in Marvel's regular books these days are a combination of somebody going "What if?" in a story pitch, and the higher-ups going "Why not?"



Edited by Bill Mimbu on 05 January 2011 at 1:09pm
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Jon Stafford
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Posted: 05 January 2011 at 1:31pm | IP Logged | 6  

Yeah I liked that story a lot.

I would have liked to see Byrne/Claremont do #27 -- "What if Phoenix Had Not Died?"

Of course, I guess later on it turned out that she didn't...
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Jeff Marvin
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Posted: 05 January 2011 at 1:36pm | IP Logged | 7  

This was a great series.  A great alternate take on the characters and situations while remaining true to what we appreciated about hrese storylines.
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Greg Loboda
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Posted: 05 January 2011 at 8:16pm | IP Logged | 8  

One of my first and favorite Marvel books was What If? #2


Having just started reading comics regularly (with Hulk being my favorite), the idea that he could control all that rage and power seemed ... well, Incredible! 

These stories always were fun in that they provided a glimpse into how the writers and artists worked through their creative ideas. It made me feel like I was part of their team, if only for a short while.

Of course, this "what if" did eventually come to pass in the mainstream continuity. How many other original "What If" stories eventually made their way into the "real" universe?

From what I follow on JBF, it sounds like the Marvel universe(s) have become an enormous maelstrom of fan-boy "what if" issues. Glad I stopped reading new Marvel material 15 years ago.
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Michael Arndt
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Posted: 05 January 2011 at 8:19pm | IP Logged | 9  

My first issue was What If? #3. It was drawn by Gil Kane. Still one of my favorites.

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Robert Bradley
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Posted: 05 January 2011 at 10:17pm | IP Logged | 10  

What If #3 is one of my favorites as well, along with JB's FF story and the 1958 Avengers story.

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Brian Hague
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Posted: 05 January 2011 at 11:26pm | IP Logged | 11  

Greg Loboda wrote: "Of course, this "what if" did eventually come to pass in the mainstream continuity. How many other original "What If" stories eventually made their way into the "real" universe?"

I was looking through my collection a short time ago and coming to a similar conclusion, Greg. Many ideas that were previously "unthinkable" and therefore grist for the alternate universe mill are day-to-day realities at the present-day Marvel.

One of the big ones is issue #5, which gave us a grown-up Bucky as Captain America and Steve Rogers as the head of SHIELD. Hey, there's an idea...!

What If #1 "What If Spider-Man joined the Fantastic Four?" Would you believe the Avengers?

What If #2 "What If the Hulk had the brain of Bruce Banner?" Again, we've gone back to this one a couple of times at least, for extended periods of time...

What If #8 "What If the world knew Daredevil was blind?" DD's secret identity has been outed in-continuity more than once by this point.

What If #9 "What If the Avengers had fought evil in the 1950's?" This was spun off into the Agents of Atlas series, albeit not directly. This reality was wiped out by Immortus in Avengers Forever. The Agents' reality is an entirely different, albeit very similar one...

What If #12 "What If Rick Jones had become the Hulk?" Rick is now a non-descript Abomination knock-off known as A-Bomb.

What if #23 "What If the Hulk had become a barbarian?" Would he have to wear a really princess-y looking tiara?

What If #25 ends with Thor the gloomy, brooding ruler of his own kingdom. This was largely the premise of the Dan Jurgens run, if I recall correctly.

What If #27 "What If Phoenix had not died?" We'd have Warsongs and Endsongs and...

What If #28 "What If Daredevil became an Agent of SHIELD?" This sounds familiar to me. Has this one happened in continuity now?

What If #30 "What If Spider-Man's Clone had lived?" What was it? Four years of Marvel continuity, done in one issue, with just about every plot twist anticipated, and a wacky fun ending to boot! That was a satisfying comic, all the more so for the interminably turgid tap-dancing and breast-beating that followed years later.

What If #35 "What If Elektra had lived?" And so she did. And then she didn't. No, wait, she's up again... And now she's down...

What If #37 "What If the Beast continued to mutate?" Well, he'd look curly, and cat-like, and be sort of gay... Homosexuality. That's a secondary mutation, don'tcha know... It says so right here in this comic book...

What If #42 "What If the Invisible Girl Died?" Done once or twice before. Dare we do it again?? (shrugs) Prob'ly...

What If #45 "What If the Hulk went beserk?" Would the whole world have declare war on him, I wonder?

From the second series, we have such premises as "What If the X-Men Died on their First Mission," which we now know is exactly what occured, with Prof. X gathering a team of young men and women and leading them to slaughter before going right back out to do the same thing again in Giant-Size X-Men #1. Those wheelchair guys... What a bunch of *ssh*l*s... This also makes Marvel's premiere ensemble a bunch of crummy second choices. Remember, readers, Charlie went to Logan AFTER he thought the likes of Kid Vulcan, Darwin, and Petra would do better...

What If #7 "What If Wolverine were an Agent of SHIELD?" The premise of a well-received run on the title by Mark Millar

What If #14 "What If Captain Marvel Had Not Died?" Well, he didn't, see... Here, read this mini-series! And this one! And this one.. Well, no, wait, that's a skrull... Still, we milked that Kings Crossing cow for a good year or year and a half worth of stories...

Issue #20 is almost hilarious in present context. "What If Spider-Man Had Not Married Mary Jane?" This isn't just a stolen premise. This IS NOW and ALWAYS HAS BEEN the continuity of the current Marvel Universe! Try this for fun: Look for this issue in the quarter bins. The next issue after it is the second part of the story. Next issue, behind it all... Who's that on the cover? Mephisto! Bwahahaha!

Issue #24 may yet come to pass in the current Cursed storyline. "What If Wolverine were Lord of the Vampires?"

Issue #30 "What If the Fantastic Four's second child had lived?" Again, this is the premise of the book now. She'd be a super-genius Claremont teen who wears Latverian armor from her elbows to her fingers and her knees to her toes. Because that's cool or something...

Issue #32 Again, "What if Phoenix had not died?" I'm rusty on the mythology. Is it the story of the legendary fiery bird that it be beaten to death time and time again?

Issue #51 "What If the Punisher became Captain America?" Well, he tried, anyways... Looked pretty silly doing so, too...

Issue #52 "What If Doom became Sorceror Supreme?" Would he have to wear his girlfriend, I wonder?

Issue #64 Again, the premise would be almost hilarious, if not so nearly tragic at the same time. "What If Iron Man Sold Out?"

Issue #71 The retroactive comedy continues in "What If the Gamma Bomb Spawned a Thousand Hulks?"

Issue #85 "What If Magneto Ruled All Mutants?" Sounds like it would be the House of M in one, easy-to-carry issue...

Issue #114 is kind of sad, really- "Secret Wars- 25 Years Later!" That would be... two years ago, right?

Even the more recent What If specials, such as 2004's "What If General Ross had become the Hulk?" seem to have become recipes for the epic storylines of the modern era...

What If, ladies and gentlemen. The book that keeps on giving! A veritable House of Ideas in one title!

 

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Francis Grey
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Posted: 06 January 2011 at 5:53am | IP Logged | 12  

Now THAT is an impressive post.
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