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Tim Gillespie
Byrne Robotics Member
Joined: 02 May 2004
Location: United States
Posts: 759
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| Posted: 01 November 2009 at 11:58pm | IP Logged | 1
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Here are the pertinent figures from the book 
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Jason Czeskleba
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Joined: 30 April 2004
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| Posted: 02 November 2009 at 12:28am | IP Logged | 2
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Thanks Tim. So clearly these are figures for non-Diamond sales. Average sales through newsstands and stores: 2, 699. Average sales via subscriptions: 3, 786. Average copies given away: 258.
If we subtract the subscription copies and the giveaways from the 14,299 total copies printed on average, we get 10,185. So that figure would be the average amount of copies that are distributed to newsstands, stores, and other conventional outlets. 2,699 sold out of 10,185 distributed seems like a terrible sell-through. I remember reading that in the old days a comic had to have at least a 50% sell-through to be profitable, and this is less than 27%! I wonder if they are losing money off newsstand sales with a sell-through like that.
On the other hand, I'm kind of surprised comics are even able to sell 2,700 copies on newstands or in stores, given the limited distribution and selection I see in my town.
It's also interesting that over half these non-Diamond sales are via subscription. If you look at the old statements in the 60's and 70's, the subscription figures are always paltry amounts in the hundreds, and this was back when newsstand sales were in the hundred-thousands.
Edited by Jason Czeskleba on 02 November 2009 at 12:36am
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Tim Gillespie
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Joined: 02 May 2004
Location: United States
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| Posted: 02 November 2009 at 12:52am | IP Logged | 3
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I'm inclined to believe the FF statement is a mistake. The other Marvel books I've seen so far this year with a circulation statement seem to be in line numbers-wise. Total Paid Circulation is just that - issues sold from all venues. For comparisons sake, here are the figures for New Avengers. I doubt these are newstand figures. 
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Michael Todd
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Joined: 07 September 2009
Location: United States
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| Posted: 02 November 2009 at 1:12am | IP Logged | 4
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Brad Karwchuk wrote:
QUOTE:
| Wal-Mart carries comics (mostly Marvel) in their toy departments too. |
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Not down here they don't. Our old Wal-Mart did back in the mid 90's but they closed it and built a super Wal-Mart in 1997 and it's never carried comic books.
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Brian Tait
Byrne Robotics Member
Joined: 18 April 2004
Location: Canada
Posts: 1817
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| Posted: 02 November 2009 at 3:37pm | IP Logged | 5
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QUOTE:
| So clearly these are figures for non-Diamond sales. |
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But that was my initial question...look at line 15(A) Total No. Copies printed.
That's where it doesn't make sense and why I wondered if there were two separate press runs. That wouldn't be very economical, but unless those numbers are erronious they don't make sense.
I would think they should be similar to the New Avengers numbers above.
It's certainly not earth shatteringly important but when I looked at those numbers I just couldn't believe how low they were.
Thought someone might have some inside information.
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Jason Mark Hickok
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Joined: 08 February 2009
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| Posted: 02 November 2009 at 3:54pm | IP Logged | 6
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I would think that almost has to be a misprint. As reference I looked at the latest issue of X-Factor #50 which has its print numbers in it. Plus I looked at Diamond to see where each book was ranked in September sales. Fantastic Four was #42 on the chart and X-Factor was #80 for month. X-Factor average distribution was listed at 43,665 compared to the 14,229 that was printed in the latest issue of Fantastic Four. Unless the X-Factor numbers are way out of whack it would seem very unlikely that a book Diamond has selling 38 spots lower on the sales chart would actually distribute almost 30k more issues.
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Craig Bogart
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| Posted: 02 November 2009 at 4:31pm | IP Logged | 7
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In that they are required by law to print those circulation figures (right?), if it's a "misprint" it should likely be followed by a correction.
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Jason Mark Hickok
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| Posted: 02 November 2009 at 4:35pm | IP Logged | 8
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I would think they would have to be corrected. Were there any Fantastic Four limited series that came out the last year? Maybe some mix up there?
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Arc Carlton
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| Posted: 02 November 2009 at 4:44pm | IP Logged | 9
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Are those circulation numbers in Marvel's page ?
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Mike Farley
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| Posted: 02 November 2009 at 4:59pm | IP Logged | 10
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They're printed in the actual comic books.
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Topic Closed)
